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AT&T earns CSAA Five Diamond certification

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06/26/2013

DALLAS—AT&T, which launched its Digital Life home security/home automation platform in April, has received Five Diamond certification from the Central Station Alarm Association, the company announced this week.

AT&T expands Digital Life to seven more markets

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05/20/2013

DALLAS—Beginning May 24, customers in seven additional markets can purchase AT&T’s Digital Life, a security/home automation solution which the company plans to expand to 50 markets by the end of 2013.

Security Options ahead of curve on retailing security

Oklahoma company has had a security store for several years; now Comcast, AT&T, others are following suit
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05/15/2013

OKLAHOMA CITY—The president of Security Options feels validated by the fact that big companies such as Comcast, AT&T and Lowe’s are now selling home security in a retail setting. That’s because his 50-employee company has had a home security store for several years now.

AT&T launches Digital Life in 15 new markets

The telecom also is making a big push to sell its home security/home automation product in AT&T retail stores
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04/26/2013

DALLAS—After successful trials of Digital Life last year here and in Atlanta, AT&T today launched the home security/home automation service in 15 additional major markets nationwide, ranging from San Francisco to Miami.

Comcast sold on retail security sales

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Wednesday, April 24, 2013

I’ve been writing about a new trend in the industry: selling home security in a retail environment. And now communications giant Comcast is one of the latest to embrace retail, opening a new store in Albuquerque, N.M. designed to let customers experience its Xfinity Home automation/home security product firsthand.

Philadelphia-based Comcast on April 20 held a grand opening of its new Xfinity Customer Center, the company said. It invited elected officials and community leaders to tour the facility, and Comcast gave a $2,500 donation to the Boys & Girls Club of Central New Mexico.

Comcast said the 2,500 square-foot center, which is open seven days a week, “is designed entirely around the needs of customers and provides consumers with an opportunity to explore, learn about, and interact directly with the latest Xfinity products and services.”

Here’s more on what Comcast had to say about the center:
 

Featuring fully interactive touchscreen displays; the environment enables customers to learn about products and indulge in the complete Xfinity Experience. The center also exhibits a 3D viewing experience, and comfortable seating areas. Customers can try out Comcast's Xfinity Home security system, the Xfinity TV app and popular apps on an iPad. Customers also can experience Xfinity TV, test drive Xfinity Internet's speeds and learn more about Comcast Business Class products and services at Kiosks throughout the center.

In addition, customers will receive personalized service from trained and knowledgeable Sales Consultants and more time-saving offerings, including a self-service kiosk for quick bill pay and a new queuing system that allows customers to explore and be entertained instead of waiting in line for service.

Comcast was a leader in the trend of among telecoms and cablecos entering the security market, launching its Xfinity Home Security product in June 2010. The company renamed the service last year as just Xfinity Home to reflect the fact that it includes many home automation features in addition to home security. The product has been rolled out in major markets across the nation.

Comcast is now part of a retail trend being embraced by both large and small companies selling security.

Telecom giant AT&T has told me that selling Digital Life, its home security/home automation product, in its retail stores is a key part of its sales strategy. Also, retail giant Lowe’s recently announced it is selling its Iris product not only its own stores but in Verizon Wireless stores.

And I just wrote recently about a small, traditional security company, Madison, Miss.-based The Alarm Company, finding its new retail location a roaring business success.

I’ll be talking to Comcast to learn more about its new store.

 

AT&T to launch Digital Life in eight markets in March

AT&T retail stores are key to sales strategy; door knocking is possibility
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01/09/2013

DALLAS—After entering the security space last summer with trials here and in Atlanta of its home security/home automation service called Digital Life, AT&T announced this week it will launch its offering in eight markets in March and have it available nationwide by the end of 2013.

Attention shoppers! AT&T goes retail with its new security/home automation services

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Thursday, August 30, 2012

I reported in May that AT&T was entering the security space with summer trials in Dallas and in Atlanta of its home security/home automation services called Digital Life. The telecom also spoke then of its plans to transform that space through such innovations as letting customers try out its new Digital Life offering in its 2,000-plus retail stores around the country.

Now, the first demos of Digital Life are about to begin in AT&T’s first flagship retail store on Chicago’s famous Magnificent Mile, the company announced today.

The 10,000-square foot store will open this Saturday, Sept. 1. AT&T said that among the products and services “also found at AT&T’s more than 2,300 retail stores nationwide, the Michigan Avenue store offers customers a glimpse of the future, including AT&T’s first retail demos of the new AT&T Digital Life home security and automation services and of a connected car that shows how wireless technology can aid driving. … With more than 100 digital screens throughout the space, every aspect of the store is designed to educate customers about future wireless technologies and services.”

According to the company, the demos will be in the “Family Life” area of the store. “Customers can see how the services will enable them to adjust the temperature, raise and lower a window shade, and control their home using AT&T wireless devices,” the company said.

“Our Michigan Avenue store is where customers can immerse themselves in everything AT&T is about and truly explore the technology we have to offer,” said Paul Roth, president of AT&T retail sales and service, in a prepared statement. “AT&T is about delivering innovation that makes a difference in our customers’ daily lives. All of that will be ready for customers to experience at our flagship store.”

Lowe’s home automation/home security launch near

The giant retailer’s offering will help grow the mass appeal of such services, a new report says
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05/22/2012

MOOREVILLE, N.C.—Lowe’s, the world’s second-largest home-improvement retailer, is expected to launch its new home automation/home security service soon.

AT&T ‘bullish’ on security

The company says it’s poised to not only compete in the home security/home automation market, but grow it too
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05/16/2012

DALLAS—AT&T isn’t just entering the security space with trials here and in Atlanta this summer of its home security/home automation service. The telecom also believes it will be able to transform that space through such innovations as letting customers try out its new Digital Life product in its more than 2,000 retail stores around the country, an AT&T executive told Security Systems News.

AT&T to do home security in Dallas, Atlanta

Professionally installed ‘Digital Life’ systems will be professionally monitored as well
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05/09/2012

DALLAS—AT&T has announced plans to bring its home security/home automation offering to Atlanta and Dallas this summer.

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