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Security Options ahead of curve on retailing security

Oklahoma company has had a security store for several years; now Comcast, AT&T, others are following suit
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05/15/2013

OKLAHOMA CITY—The president of Security Options feels validated by the fact that big companies such as Comcast, AT&T and Lowe’s are now selling home security in a retail setting. That’s because his 50-employee company has had a home security store for several years now.

AT&T launches Digital Life in 15 new markets

The telecom also is making a big push to sell its home security/home automation product in AT&T retail stores
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04/26/2013

DALLAS—After successful trials of Digital Life last year here and in Atlanta, AT&T today launched the home security/home automation service in 15 additional major markets nationwide, ranging from San Francisco to Miami.

Comcast sold on retail security sales

 - 
Wednesday, April 24, 2013

I’ve been writing about a new trend in the industry: selling home security in a retail environment. And now communications giant Comcast is one of the latest to embrace retail, opening a new store in Albuquerque, N.M. designed to let customers experience its Xfinity Home automation/home security product firsthand.

Philadelphia-based Comcast on April 20 held a grand opening of its new Xfinity Customer Center, the company said. It invited elected officials and community leaders to tour the facility, and Comcast gave a $2,500 donation to the Boys & Girls Club of Central New Mexico.

Comcast said the 2,500 square-foot center, which is open seven days a week, “is designed entirely around the needs of customers and provides consumers with an opportunity to explore, learn about, and interact directly with the latest Xfinity products and services.”

Here’s more on what Comcast had to say about the center:
 

Featuring fully interactive touchscreen displays; the environment enables customers to learn about products and indulge in the complete Xfinity Experience. The center also exhibits a 3D viewing experience, and comfortable seating areas. Customers can try out Comcast's Xfinity Home security system, the Xfinity TV app and popular apps on an iPad. Customers also can experience Xfinity TV, test drive Xfinity Internet's speeds and learn more about Comcast Business Class products and services at Kiosks throughout the center.

In addition, customers will receive personalized service from trained and knowledgeable Sales Consultants and more time-saving offerings, including a self-service kiosk for quick bill pay and a new queuing system that allows customers to explore and be entertained instead of waiting in line for service.

Comcast was a leader in the trend of among telecoms and cablecos entering the security market, launching its Xfinity Home Security product in June 2010. The company renamed the service last year as just Xfinity Home to reflect the fact that it includes many home automation features in addition to home security. The product has been rolled out in major markets across the nation.

Comcast is now part of a retail trend being embraced by both large and small companies selling security.

Telecom giant AT&T has told me that selling Digital Life, its home security/home automation product, in its retail stores is a key part of its sales strategy. Also, retail giant Lowe’s recently announced it is selling its Iris product not only its own stores but in Verizon Wireless stores.

And I just wrote recently about a small, traditional security company, Madison, Miss.-based The Alarm Company, finding its new retail location a roaring business success.

I’ll be talking to Comcast to learn more about its new store.

 

AT&T to launch Digital Life in eight markets in March

AT&T retail stores are key to sales strategy; door knocking is possibility
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01/09/2013

DALLAS—After entering the security space last summer with trials here and in Atlanta of its home security/home automation service called Digital Life, AT&T announced this week it will launch its offering in eight markets in March and have it available nationwide by the end of 2013.

Attention shoppers! AT&T goes retail with its new security/home automation services

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Thursday, August 30, 2012

I reported in May that AT&T was entering the security space with summer trials in Dallas and in Atlanta of its home security/home automation services called Digital Life. The telecom also spoke then of its plans to transform that space through such innovations as letting customers try out its new Digital Life offering in its 2,000-plus retail stores around the country.

Now, the first demos of Digital Life are about to begin in AT&T’s first flagship retail store on Chicago’s famous Magnificent Mile, the company announced today.

The 10,000-square foot store will open this Saturday, Sept. 1. AT&T said that among the products and services “also found at AT&T’s more than 2,300 retail stores nationwide, the Michigan Avenue store offers customers a glimpse of the future, including AT&T’s first retail demos of the new AT&T Digital Life home security and automation services and of a connected car that shows how wireless technology can aid driving. … With more than 100 digital screens throughout the space, every aspect of the store is designed to educate customers about future wireless technologies and services.”

According to the company, the demos will be in the “Family Life” area of the store. “Customers can see how the services will enable them to adjust the temperature, raise and lower a window shade, and control their home using AT&T wireless devices,” the company said.

“Our Michigan Avenue store is where customers can immerse themselves in everything AT&T is about and truly explore the technology we have to offer,” said Paul Roth, president of AT&T retail sales and service, in a prepared statement. “AT&T is about delivering innovation that makes a difference in our customers’ daily lives. All of that will be ready for customers to experience at our flagship store.”

Lowe’s home automation/home security launch near

The giant retailer’s offering will help grow the mass appeal of such services, a new report says
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05/22/2012

MOOREVILLE, N.C.—Lowe’s, the world’s second-largest home-improvement retailer, is expected to launch its new home automation/home security service soon.

AT&T ‘bullish’ on security

The company says it’s poised to not only compete in the home security/home automation market, but grow it too
 - 
05/16/2012

DALLAS—AT&T isn’t just entering the security space with trials here and in Atlanta this summer of its home security/home automation service. The telecom also believes it will be able to transform that space through such innovations as letting customers try out its new Digital Life product in its more than 2,000 retail stores around the country, an AT&T executive told Security Systems News.

AT&T to do home security in Dallas, Atlanta

Professionally installed ‘Digital Life’ systems will be professionally monitored as well
 - 
05/09/2012

DALLAS—AT&T has announced plans to bring its home security/home automation offering to Atlanta and Dallas this summer.

AT&T bringing home security in Dallas and Atlanta this summer

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Monday, May 7, 2012

It’s official now …. AT&T plans to bring its home security/home automation offering to Atlanta this summer … and also to Dallas, the Dallas-based telecom announced today. It’s the start of a nationwide launch, the company said.

AT&T’s Digital Life services will be professionally monitored from AT&T owned and operated 24/7 monitoring stations, the company said in a May 7 news release.

The company announced this morning that it plans to begin trials of Digital Life in Atlanta and Dallas this summer. Connected devices offered will include cameras, window, door, smoke and carbon monoxide sensors, thermostats and appliance power controls, the company said.

I learned late last year that AT&T planned to come to Atlanta, where its new Digital Life Services division will be based. Although the company declined to confirm the move at that time, I talked to John Loud, president of the Georgia Electronic Life Safety and Security Association and owner of Kennesaw, Ga.-based Loud Security Systems, who said he had learned about the plan from an AT&T representative.

According to a report in The Dallas Morning News, an AT&T spokesman said that its Digital Life offering will benefit from “AT&T’s involvement with a smart home startup company called Xanboo,” which it acquired in December 2010.

Just a year ago, Security Systems News reported that AT&T was terminating its Xanboo dealer agreement. AT&T wouldn’t comment on what the company was going to do with the Xanboo technology, but there was speculation then that AT&T was going to get directly involved in the security business.

I'll continue to report on this story. Here’s more from AT&T’s release:
 

AT&T Plans Nationwide Launch of Wireless-centric Home Security and Automation Services

Checking on the welfare of loved ones, protecting your home from intruders, fire or water damage,  unlocking a door for the repairman or changing the temperature setting on the thermostat – and doing it from wherever you happen to be, here or abroad  – can be as easy as if you were right at home.

AT&T today announced plans for a new portfolio of all-digital, IP-based home security monitoring and automation services.  Called AT&T Digital LifeTM, , the services will give users unparalleled control and security of their homes using any web-enabled device, PCs, tablets and smartphones, regardless of wireless carrier.

AT&T plans to begin trials in Atlanta and Dallas this summer.

Managed by a newly created Digital Life group, the remote monitoring and automation portfolio will feature web-based access to automation, energy and water controls, as well as professionally monitored security services.

“The AT&T Digital Life service has the potential to take home monitoring and home security solutions to another level,” said Larry Hettick, Research Director, Consumer Services, for Current Analysis. “The service promises to be as robust as anything in the marketplace today backed by the trusted AT&T brand. I am particularly impressed with its IP-based wireless platform, plans for a nationwide offering, and a wide range of devices that can be monitored and viewed from any carrier’s wireless or wireline Internet connection. These consumer-friendly capabilities will help grow this industry.”

AT&T Digital Life will feature a robust lineup of connected devices like:

    Cameras
    Window/door sensors
    Smoke, carbon monoxide, motion and glass break sensors
    Door locks
    Thermostats
    Moisture detection
    Appliance power controls

The devices will be wirelessly enabled to connect to the IP-based AT&T Digital Life platform inside the home.

"AT&T Digital Life will change the way people live, work and play -- and meets a clear need in the market,” said Kevin Petersen, senior vice president, Digital Life, AT&T Mobility.  “The service is smart, simple and customer centric– freeing homeowners to do the things they want to do without compromising on the things they need to do to care for family and home.”

Unique Digital Life Trial Features

AT&T Digital Life will include numerous unique features and benefits:

    Professional installation of the platform, sensors and other devices
    Integrated, wirelessly enabled platform that combines home security and automation capabilities
    AT&T owned and operated 24/7 security monitoring centers
    A state-of-the-art user interface application, which allows customers to customize a solution based on individual needs, and the ability to manage and control their services from the U.S. or while traveling abroad
    The option to experience and purchase the service in AT&T’s distribution channels, including AT&T company-owned retail stores. The service will also be made available for purchase on att.com when available commercially.
    The ability to add more features and services after the initial installation, hassle free

The Digital Life platform includes built-in AT&T mobile internet service and will also be capable of Wi-Fi, Z-Wave, and wired broadband connections. Trial subscribers can use their own wired broadband solution with the Digital Life system and can access the service and remotely control the products from smartphones, tablets and PCs, regardless of carrier.

“We’re planning a unique suite of services, from start to finish, that will give homeowners control of their property and their possessions through an easy to navigate user interface,” Petersen said.  “Our focus is on providing our customers with a comprehensive home security and automation solution that offers the best possible customer experience, and uses the most advanced mobile internet technology on the market to make their lives easier and keep their families and property safer.”

In February, AT&T announced plans to launch an SDK for international providers to equip global service providers with capabilities to offer customizable, web-based home automation, energy and security services to their subscribers.

 

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