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Tim Martinez

Companies fired up about social media

Experts say a successful social media plan has specific goals, and time needs to be divided between listening, creating and engaging
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08/01/2012

YARMOUTH, Maine—In the one year that Stampsco has been active on social media, staff at this small but busy fire company has had to carve out time to figure out how to best use sites like Facebook, Twitter and LinkedIn.

“Typically,” said Rodney Stamps, president of Oklahoma City-based Stampsco, “we have normal business activities during the day, and in the evenings come in and discuss what we’re going to do on social media.”