Subscribe to RSS - Joel Matlin

Joel Matlin

Matlins' new gig includes e-commerce

Wednesday, August 19, 2015

Think Protection, the mass market home alarm company launched by industry veteran Joel Matlin in June, is preparing for another launch next month: an e-commerce store.

“The launch is incredibly exciting as potential customers can order an alarm system through the store 24/7 from anywhere in the world," Matlin's son, Adam Matlin, Think Protection's COO, told me.

"With us operating throughout the U.S. and Canada, we believe the e-commerce store will present a fantastic opportunity to dramatically expand our brand and our high value/low cost value proposition,” he said.  

Joel Matlin is CEO of the company, based and Toronto and Florida. He previously founded AlarmForce and Frisco Bay Industries.




AlarmForce ordered to pay Matlin court fees

Company drops suit over employee injunction

TORONTO—AlarmForce Industries must pay $45,000 in court costs to company founder Joel Matlin and others after AlarmForce dropped a lawsuit that sought to bar two employees from working for Matlin’s new company, ThinkProtection.

AlarmForce names third CEO in less than two years

Toronto-based company has yet to resolve suit brought by Joel Matlin

TORONTO—Graham Badun is the new president and CEO of AlarmForce Industries, its third leader in less than two years.

Joel Matlin launches new alarm company: Think Protection

Ousted founder of AlarmForce is back

TORONTO—Joel Matlin, founder of AlarmForce, is launching a new alarm company called Think Protection.

Matlin back in home security, as a consultant

The fired AlarmForce CEO’s noncompete has expired and he plans to help AlarmForce competitors with marketing

TORONTO—The yearlong noncompete of ousted AlarmForce CEO Joel Matlin is at an end and now he’s back in the home security business—as a marketing consultant.

Fired AlarmForce exec launches new business

Joel Matlin’s new marketing firm will cater to security companies, among others

TORONTO—Joel Matlin, the recently ousted CEO and founder of AlarmForce Industries, launched his own marketing business this week to serve security companies and other clients.

Fired AlarmForce CEO wants $11.3 million in damages

Joel Matlin, forced out in July as president and CEO of the Toronto-based company he founded, has filed a lawsuit over his dismissal

TORONTO—The recently ousted CEO of AlarmForce Industries is suing the company for more than $11.3 million, claiming he was wrongfully dismissed and suggesting age discrimination was a reason.

Fired AlarmForce CEO fighting his ouster

Joel Matlin, who founded the company, says he has a legal strategy to remove board members who forced him out

TORONTO—The recently ousted CEO of AlarmForce Industries, one of Canada’s largest security companies, said he’s planning a legal strategy designed to replace the board members who fired him.

Management shake-up at AlarmForce

Wednesday, July 24, 2013

Last year, AlarmForce Industries, a Toronto-based super-regional, announced that its board of directors was looking at selling the company. Now the board says the company won’t be sold but grown instead, and has “terminated” AlarmForce’s longtime President and CEO Joel Matlin.

Alarm Force announced in a news release Tuesday that it had “terminated the employment" of Matlin but said that he will “continue to serve as a director of the company.” Matlin holds a stake in the company of about 8 percent, according to news reports.

Company CFO Anthony Pizzonia is now interim president and CEO, the release said. A search is underway to find a permanent successor to Matlin.

Earlier this month, the company announced that its board had completed its strategic review begun last August and will now focus on growing the company.

Here’s more of what it had to say in a July 3 news release:

During the past eleven months, a special committee of the Board of Directors of the Company (the "Board") comprised of the independent directors of AlarmForce (the "Special Committee") explored and considered available opportunities for the Company, including a possible sale of the Company. The Special Committee has concluded that the strategic review process did not result in a transaction adequately reflecting the Company's value. As such, the Board has decided to conclude the formal process and dissolve the Special Committee. The Company will now move forward with a focus on the Company's growth.

AlarmForce provides security alarm monitoring, personal emergency response monitoring, video surveillance and related services to residential and commercial subscribers throughout Canada and in some locations in the United States. The company says it is a leading provider of two-way voice alarm systems in Canada.