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Larry Folsom

PPVAR, SIAC talk verified alarm standards

Guidelines needed to govern how central stations and PSAPs interact during a dispatch
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06/11/2014

LAS VEGAS—It’s little wonder that the topic of verified alarms tends to spark dialogue between those in law enforcement and the alarm space. Intended to reduce false dispatches while increasing apprehensions, verified alarms—and the policies that guide them—are of critical importance to both groups, and continue to shape the relationship between them.

I-View Now unites verified alarms and analytics

The company’s Cloud Analytic, which debuted at ISC West, runs an analytic through video alarms pulled from proprietary devices
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04/08/2014

HENDERSON, Nev.—Verified alarms are based on the idea that more information for central station results in better, more efficient response from law enforcement. That principle is behind the development of a cloud analytic from I-View-Now, a service that suggests that even in the category of verification, there is room to know more.

I-View Now, Axis team up on hosted video solution

The cloud-based service brings hosted video to I-View’s central station platform
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01/17/2014

LAS VEGAS and CHELMSFORD, Mass.—The belief that video verification and hosted video are ready for broader adoption is behind a new cloud-based service created by I-View Now and Axis Communications.

Axis, I-View Now team up on hosted video offering

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Wednesday, December 18, 2013

By way of a partnership with Axis Communications, cloud-based video verification service I-View Now is expanding its hosted video offering to include both cloud-hosted and central station monitored video with the release of its I-View Cloud service.

I-View Now made the announcement today in a news release. “Cloud stored video has matured as a service and product offering and coupling those benefits with central station monitoring is a true game changer,” Larry Folsom, president of I-View Now, stated in the news release.

The pairing of the cloud solution with Axis’ IP cameras offers customers a video monitoring service with the added security of central station backing. The video is streamed to the cloud then supplied to the central station for professional monitoring.

Just more than a week ago, at Affiliated Monitoring’s Security Summit ’13, I had the privilege of meeting Larry Folsom after hearing him speak as a panelist about sales strategies for video verification offerings, which continue to move on a trajectory toward broader, more mainstream adoption.

One of the overarching points Folsom emphasized in that panel was the importance of determining and then targeting a specific market for which a given video verification service or platform is best suited. He’s practicing what he preaches. Judging by the company’s statements, the I-View Cloud seems ideal for small businesses with low camera count sites, especially franchises with multiple locations (the release points specifically to gas stations, convenience stores and retail outlets). As with any cloud offering, the advantages are obvious: less reliance on less reliable forms of local storage for video clips.

In the coming days I plan to follow up in greater depth on some other RMR sources within the I-View Now cloud offering, including VSaaS, guard tours and video alarm verification from one installation.

Affiliated rolls out InView at Security Summit '13

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Friday, December 6, 2013

The big news emanating out of Affiliated Monitoring’s Security Summit ’13 was (as expected) the roll out of InView, the company’s new video monitoring platform. Compatible with a host of DVR and NVR manufacturers, the suite signals Affiliated's entrance into video verified alarms.

In his welcome speech, Affiliated president Stanley Oppenheim told dealers they can expect to provide services in the coming years that they may not even be thinking about now. And, based on vice president Daniel Oppenheim's keynote, InView may be the platform that tries to bear that philosophy out. The suite is designed to continuously add new functionalities, Oppenheim said, and though he couldn’t disclose all that was in the pipeline, it’s safe to say he expects the offering to be a powerful generator of RMR.

Befitting the introduction of InView, the morning session consisted of a sales strategy panel with Larry Folsom, president of American Video and Security and CEO of I-View Now, and Deanna Blair of Videofied, who describes herself as a “video verification evangelista.” The panel was moderated by Mike Zydor, managing director at Affiliated.

In the discussion, Folsom talked about the positive correlation between sales and demos with video verified alarms. Demos are a crucial step in selling verificatio technology, he said, because there’s no better way to demonstrate its unique value to subscribers. Both Blair and Folsom also stressed the importance of honing in on a specific market, and leading instead of finishing with video verification when pursuing a sale.

After an InView demonstration led by Affiliated’s Aaron Salma and Larry Weintraub, we were led by Ashley Owens, Affiliated territory manager for the south, on a tour of the central station. This proved to be a major highlight of the summit. The place is sleek, and it’s hard to imagine that just a few years ago the venue was a furniture warehouse. The main space for operators and dealer relations personnel is spacious, and still has ample room to accommodate personnel growth in the future. The interior of the facility underwent a wholesale revision. I was told by Jesse Rivest, regional sales manager at Affiliated, that the mezzanine overlooking the much of the central's interior did not even exist when Affiliated bought the facility.

The tour concluded with us given access to a room housing two enormous, bright yellow Caterpillar generators which, should the need arise, allow the facility to run without external power assistance for 24 days straight.

This blog is beginning to stretch the limits of its medium, so I’ll plan to follow up with more highlights from the show in a future post or in the summit roundup. 

Your RMR on steroids

Pump up growth by adding what’s hot, experts say, and also by focusing on what might not be
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05/29/2013

YARMOUTH, Maine—Home automation and interactive services get most of the headlines when it comes to generating additional RMR, but alarm companies may be leaving money in the field if they’re overlooking more basic opportunities, experts told participants at a recent ESX webinar.

Pro 1 plans to expand I-View to include hosted video

CEO Don Young sees service eventually migrating to residential space
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10/10/2012

ROMEOVILLE, Ill., and LAS VEGAS—Protection 1 officially introduced I-View Now, its new cloud-based video verification service, a few weeks ago at ASIS. But Pro 1’s Don Young is so convinced that it’s going to be a winner, he’s planning to expand the offer to include hosted video by the end of the year.