Subscribe to RSS - Arthur Orduña

Arthur Orduña

ADT’s new $25m mPERS partnership to also enhance lead generation

 - 
Wednesday, May 14, 2014

ADT has invested $25 million in a new partnership with Life360, a provider of location-based services and family networking technology that has more than 33 million customers, ADT announced this week. The partnership is expected to lead to cobranded mPERS solutions and also “provide a valuable lead generation source for ADT,” the company said.

During a discussion of ADT’s disappointing Q1 results earlier this year, CEO Naren Gursahaney cited some “lead generation challenges,” the company had been having and said ADT planned to expand its lead generation activities in response.

On May 13, ADT announced the Life360 partnership, which it said will “enable the development of innovative, cobranded mobile security applications to provide greater safety and security services to families.” According to a news release, ADT is taking a minority ownership stake in the company, “through a $25 million investment, leading a $50 million Series C financing for Life360. The investment forges a mutually beneficial bond for the two companies to work together to advance personal security solutions available to the more than 33 million families who use Life360.”

Arthur Orduña, senior vice president and chief innovation officer for ADT, said the partnership allows ADT to expand security outside the home. “Today, ADT provides security and monitoring solutions for families wherever they are. This partnership with Life360 fits within our innovation strategy to reinvent the idea of ‘security’ for our increasingly mobile lifestyles. It’s a perfect pairing as ADT and Life360 are both leaders in their categories that share a very similar vision and mission – to provide peace of mind to families,” Orduña said in a prepared statement.

The release said the two companies plan to release a new codeveloped mobile application in late 2014. The new mobile app “will integrate features from ADT Chaperone, an existing ‘on-the-go’ personal security offering from ADT. The upcoming mobile application from ADT and Life360 will provide direct access to ADT’s 24/7 monitoring centers that can connect users to police, fire and emergency medical responders,” the release said.

According to Orduña’s statement, “Soon every family will be able to use the app to meet their unique needs, whether it’s providing a chaperone for a child walking home from school and verifying they reached their destination, or knowing to arm the home’s security system when the house is vacant.”

The app will be free. Also, the release said, “and upgraded security features from ADT will be available at a nominal monthly subscription fee.”

Chris Hulls, Life360 founder and chief executive officer, issued a statement saying: “Mobile is at the center of the connected home, and given security is a critical element for today’s families, our integration with ADT offers customers the value of one of the world’s largest security and home automation providers, plus the connectivity of the largest family network.”

 

ADT, McAfee: Home security intersects with smartphone security

 - 
Wednesday, January 29, 2014

I recently wrote about ADT’s announcement that it is partnering with Internet security provider McAfee this year to offer customers a plan that not only protects their homes, but their digital devices and data. Now a recent survey on how not protecting your smartphone can impact your security at home highlights just how important such a partnership is.

ADT made the announcement about McAfee at this year’s Consumer Electronics Show. Now, this week, ADT and McAfee released the results of the survey on how physical and digital security intersect in today’s world and how important it is for consumers to take steps to protect their online devices.

Their survey found that 39 percent of respondents “use technological devices to control their home security systems and 34 percent use smartphones to do so.”

But the survey of more than 1,000 consumers, which a press release said was commissioned by The Futures Company, indicated that about 51 percent of respondents “reported having their personal security compromised through both physical and online breaches.”

Disturbingly, however, the survey found that “respondents did not seem too concerned with protecting them, and many are comfortable sharing their passwords with others. Two in three smartphone users (67 percent) and tablet users (65 percent) report that they protect their devices with a password, yet nearly half (49 percent) admitted to sharing their password with at least one other person, risking their personal security and all the data found on their device.”

And, the press release said, “since over 33 percent of people use their devices to control to their physical alarm systems, and more than half of them fail to secure their devices with basic protection like private passwords, it seems our need for awareness in security is as great as the need for security itself.”

How will the ADT and McAfee partnership help?

Here’s what the companies had to say:
 

In the initial phase of the security collaboration, ADT will be bundling ADT Pulse, a complete security and automation solution that uses mobile technology, with McAfee LiveSafe, an award-winning data, identity, and digital device protection service. Together, the two services will provide an additional layer of protection for a customer's home or business, accessible through any web-connected smartphone or tablet. The ADT and McAfee partnership will develop a cohesive platform where users can easily protect their digital and physical domains from a single and centralized, easy-to-use portal. Together, ADT Pulse and McAfee LiveSafe service will establish new security standards and best practices that protect homes, properties, data, and personal identities.

"We are constantly seeking ways to increase protection for our customers in an increasingly connected and complex world," said Arthur Orduña, senior vice president and chief innovation officer at ADT. "Partnering with McAfee adds another vital layer of security to our Pulse solution with McAfee LiveSafe service, and opens up innovation opportunities for our platforms and products."

 

ADT at CES 2014: New partnerships expand security beyond the home

 - 
Wednesday, January 8, 2014

ADT announced at the Consumer Electronics Show in Las Vegas this week that it is partnering with Ford Motor Company in 2014 to enable drivers to do such things as open garage doors or control their thermostats from a car.

The company also is partnering with Internet security provider McAfee this year to offer customers a plan that not only protects their homes but their digital devices and data. Additionally, ADT is partnering with health solutions provider Ideal Life to support its ADT Health platform “with real-time health management services.”

ADT also announced it has added enhancements to ADT Pulse—such as remote garage door control.

The announcements all have one thing in common: expanding ADT’s security reach beyond the customer's home.

“As a pioneer in the home security and automation space, ADT is focused on evolving the security industry by developing new ways for consumers to integrate our products seamlessly into their everyday lives,” said Arthur Orduña, senior vice president and chief innovation officer for ADT, in a prepared statement. ADT, which became an independent company in the fall of 2012 after splitting from Tyco International, had a booth this week at the CES show for the second year in a row.

Here’s more from ADT on the new PULSE enhancements, which will be available this spring:
 

ADT PulseVoice App: ADT Pulse Voice app offers the hands-free convenience of using voice commands to control nearly all areas of the home in the Pulse ecosystem, including lights, thermostats, door locks, small appliances and security systems. ADT Pulse Voice also responds to user’s vocal commands and provides auditory feedback on system status and confirmation of actions.
ADT Pulse Wireless Platform: The ADT Pulse Wireless Platform features an innovative and sleek design with an intuitive, touch-friendly user interface. The wireless control panel securely and safely manages all ADT Pulse controlled devices such as lights, thermostats, locks, and small appliances. Created with the user in mind, the ADT Pulse Wireless Platform is designed to deliver a non-invasive and seamless installation experience for homeowners, reducing installation time by half and avoiding any in-wall wiring.
ADT Pulse Remote Garage Door Control: To help ensure security and control at all access points of the home, ADT Pulse will feature remote garage door controls by incorporating leading technology developed by Linear LLC. This new feature will enable users to secure and control their garage door via the ADT Pulse smartphone app from around the corner or around the world.
Canopy App: Building on the trusted expertise of ADT home security services, the Canopy mobile application for iOS and Android provides users added personal protection and networking while on the go. Canopy enables users to identify the whereabouts of and communicate with friends and family members in a designated virtual circle. Additionally, the integrated ADT Chaperone feature provides a direct line to trusted ADT monitoring centers anytime and anywhere. ADT Chaperone is a subscription-based feature within the Canopy app that provides added protection and peace of mind in situations such as entering a dark parking garage or walking alone across campus at night.

 

Vivint innovates with new position

Vivint is the second prominent home security/home automation company—ADT was first—to create and fill an innovation officer job
 - 
01/15/2013

PROVO, Utah—Vivint announced today that it has created a new position—chief strategy and innovation officer—and has named Matthew Eyring, a prominent strategy consultant, to the job.

Spinoff enhances ADT as job creator

Additional employees to fill corporate positions previously covered by Tyco and because ADT is growing
 - 
01/04/2013

BOCA RATON, Fla.—The ADT Corp. already has about 16,000 employees, but since spinning off from Tyco International in the fall, the home security giant has become even more of a job creator, adding hundreds of new hires around the country.

ADT’s new hire to focus on technologies of the future

‘Cable guy’ Arthur Orduña says his goal as chief innovation officer is to help ADT succeed as an independent company
 - 
10/24/2012

BOCA RATON, Fla.—The new stand-alone ADT’s announcement this week that it has hired cable industry veteran Arthur Orduña has the blogosphere speculating that ADT is adding a “cable guy” to make it more “cable-friendly” and ready for acquisition by a telecom or cable comp

ADT's new hire to create 'a culture of innovation'

 - 
Monday, October 22, 2012

The new ADT has just created a new position—that of chief innovation officer—and today announced that Arthur Orduña has been appointed as the new CIO. He’ll report directly to ADT CEO Naren Gursahaney, the company said.

Here’s more from a news release from The ADT Corp., which is based in Boca Raton, Fla. and is newly independent after splitting off from Tyco International:
 

Mr. Orduña will be responsible for technology vision and strategy across the entire company. He will create a strategic roadmap for the full lifecycle of new and existing solutions; help define future solution and product architecture and functionality; and strengthen ADT’s relationships with key technology companies to position the company as a partner of choice.

 “Arthur brings a fresh perspective and deep technology and product management expertise to ADT’s bench of senior talent. He will play an integral role in spearheading the long-term vision for our portfolio and creating a culture of innovation at ADT," [CEO Naren Gursahaney said in a prepared statement.]

Mr. Orduña, 47, recently served as a consultant to PayPal, a division of eBay Inc., in a business development role in their Emerging Opportunities group. Prior to this, Mr. Orduña spent several years as the chief product officer and chief technology officer at Canoe Ventures, an advertising technology company founded by the top six U.S. cable companies that provide software and services to national television programming networks. Mr. Orduña has also served as senior vice president of policy and product at Bright House Networks where he was responsible for all new video, broadband, voice, and wireless product development and deployment. He has previously held senior roles at Vivendi-Universal and Integrated Systems Inc. A former dramatist and journalist, Mr. Orduña received a B.A. degree from Cornell University.