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Axis Communications

Thermal cameras move into commercial use, in some instances

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11/26/2013

Andy Teich, CEO of FLIR Communications, likes to compare the evolution of thermal camera technology to GPS systems.

Total Recall secures Lady Liberty

$4 million project was donated by Total Recall, with help from nine tech providers
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11/20/2013

NEW YORK—It took systems integrator Total Recall more than one year to get government approval to donate a leading edge security system to protect the Statue of Liberty.

TechSec 2014 to feature security directors from salesforce.com, MIT, leading banks

New and emerging technology conference will also honor 40 young professionals
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10/15/2013

YARMOUTH, Maine—Organizers of TechSec Solutions 2014 announced the educational program for the conference, which will take place Jan. 28-29 at the Delray Beach Marriott in Delray Beach, Fla.

Integrators get a sales edge with edge storage

More manufacturers offering video recording on the camera itself
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09/27/2013

Steve Gorski has experienced some déjà vu at recent trade shows. As GM Americas for Mobotix, a network camera company that takes a decentralized approach to storage, Gorski has been evangelizing the benefits of storage onboard the camera for a while.

Integrators get a sales edge with edge storage

More manufacturers offering video recording on the camera itself
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09/27/2013

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Axis enters access control market

AXIS A101 Network Door Controller introduced at ASIS; will launch first in U.S. market, during Q4 of 2013
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09/24/2013

Updated on Sept. 26 with an interview with Fredrik Nilsson, GM Americas for AXIS Communications.

CHICAGO—Network camera provider AXIS Communications is now also a provider of network access control.

Axis: New encoders support migration to IP

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09/12/2013

CHELMSFORD, Mass.—Axis Communications, a major network camera manufacturer, is introducing two encoders it says will allow small- to medium-sized surveillance installations to cost effectively move to network video.

Market void: Technology and demand await next development in hosted video

Experts say security companies need to take the hosted video plunge, and commit to training their sales people
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08/21/2013

Although hosted video has not yet dominated the security scene as some predicted a few years ago, the hype may eventually be justified. Integrators who have made the switch from selling analog to digital cameras and other industry experts say the future is now for hosted video surveillance.

Pushing the IP tipping point with sales training

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Wednesday, August 14, 2013

An announcement from Axis Communications that landed in my inbox this week caught my eye. It's a new “sales essentials" training program, a one-day training program that starts Aug. 27 and will be offered in 40 cities in the U.S. and Canada. It is the first all-sales focused training session the network video provider has offered.

James Marcella, Axis director of technical services, said the session offers attendees the best answer to “Why network video?”

That very basic question is one that a large segment of installers need and want training on, according to installers that Security Systems News spoke to this month for a market trends report on the status of hosted video today.  Look for that report online later this month and in the September printed publication.

I spoke to Marcella and he said: "One thing we’re seeing is that the technology has matured to the point where IP surveillance is now cost effective for small systems and the installer base that serves those small systems is the last to take up IP surveillance,” he said.

For those installers who are just making the leap from analog to IP cameras, “there’s a real learning curve on the technical and the sales side.” The cameras may be “easy to install and configure, but we still need to educate on the sales side.”

The course will address the “video surveillance sales cycle, selling against objection and developing communications strategies that focus on the value of network video to meet the customer’s needs," according to the announcement. The best way to demonstrate network cameras and the benefits of the Axis Channel Partners, “including pre- and post-sales support, vertical market solutions and the complete ecosystem of the Axis partner network.”

The first course will take place in Detroit on Aug. 27. U.S. cities on the tour include: Chicago, Cincinnati, Denver, Houston, Miami, Minneapolis, New Orleans, Philadelphia, San Diego, Seattle and at Axis headquarters in Chelmsford, Mass. In Canada, training will begin in Toronto on Oct. 2. Other locations in Canada area; Montreal, Calgary and Vancouver.

Marcella said the Axis’ training sessions have evolved over the past decade in response to channel partner requests. Sales training was always part of the training until a couple years ago when integrators really wanted “a deeper dive on the technology side” but then Marcella said, Axis “started to hear that they were missing the sales aspect, that [installers] had new sales people who’ve come on board [who needed training].”

Axis stays atop IHS video surveillance rankings, claims top spot for video encoders

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06/21/2013

CHELMSFORD, Mass.—Axis Communications, a provider of network video surveillance solutions, retained the top spot in IHS Research’s annual rankings of the top video surveillance companies, according to a news release.

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