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Honeywell First Alert Professional Dealer Program

Traditional security company goes retail

The Alarm Company’s new store in a strip mall draws customers, creates buzz and is part of a new trend
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03/27/2013

MADISON, Miss.—The Alarm Company, located in an isolated industrial park for years, moved in September to a strip mall on a busy road here. Going retail has attracted customers, generated lots of free publicity and is the wave of the future, according to company owner Tony Collums.