Subscribe to RSS - Ben Edstrom

Ben Edstrom

Security dealers score $10,000 wins at ISC West

 - 
Thursday, April 11, 2013

2GIG Technologies recently shipped its one-millionth panel and the lucky Utah security dealer who ordered it was awarded $10,000 at the ISC West show on Thursday as a result.

And remember SAFE Security’s ISC West promotion in which it was offering a $10,000 bonus to dealers who signed up for its dealer program by the last day of the show?

Well, the show and the promotion don’t end until tomorrow, but SAFE President and CEO Paul Sargenti told me on Thursday that it looks like 11 dealers have qualified so far.

That’s just one shy of the dozen dealers he was anticipating, he said. And although everything has not been finalized, Sargenti said it appears that “it’s one of our best results for a promotion.”

Sargenti said that for the dealers, the bonus was only part of the draw. “The money offer was nice but they were looking for a program that had stability and longevity,” he said.

SAFE, based in San Ramon, Calif. is one of the nation’s largest full-service security companies and does business in every state but Hawaii and also in Canada, Sargenti said. The company is growing rapidly and just completed a $130 million senior debt refinancing in late February.

At the 2GIG booth on Thursday afternoon, Ben Edstrom, CEO of Jordan, Utah-based Elite Home Security, was delighted to learn a panel he ordered from 2GIG contained a “golden ticket” worth $10,000.

“We’ve been placing some large orders,” he told me. “I guess we placed it at the right time.” The panel was shipped last week, the company said.

Edstrom plans to use the money to take a trip to Hawaii.

Lance Dean, co-founder of Carlsbad, Calif.-based 2GIG, a manufacturer of security and home automation equipment that was established in 2009 and is known for its Go!Control system, surprised Edstrom with the award at a small ceremony Thursday. Dean sounded as thrilled as the $10,000 winner.

“This is a huge milestone for us,” Dean said of the fact that now 2GIG has shipped one million panels. He said he dreamed of such success when the company began but is happy it has happened so quickly.

Nortek, the parent company of Linear, which helped development the 2GIG Go!Control product, recently announced the acquisition of 2GIG for $135 million.