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ADT closes Protectron acquisition

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Tuesday, July 8, 2014

The ADT Corporation announced yesterday that it has closed its acquisition of Canadian monitoring giant Protectron.

ADT, which executed a definitive agreement to acquire Reliance Protectron in April, acquired the company for total cash consideration of CAD $555 million.

ADT has now officially added 400,000 customers and 31,000 accounts north of the border, worth approximately $11 million in RMR.

ADT, which already has two central stations in Canada, adds four more through the acquisition. Protectron, a portfolio company of investment funds managed by Alinda Capital Partners, has 900 employees. Its customer base is 75 percent residential.

ADT’s plan, as stated at the time it agreed to acquire the company, is to use the acquisition as the platform for a stand-alone business in Canada with a dedicated management team, a move designed to address the country’s specific market needs. In a news release, ADT said it planned to continue to using the Protectron brand under ADT ownership.

In late April, following the acquisition agreement, Lee Jackson, regional VP Canada, said it was too early to say whether ADT would keep all six Canadian central stations in operation. He noted that ADT has yet to determine which resources and administrative functions it will transfer to Canada to supports its expanded account base in that country, now up to 800,000.

The acquisition goes down as ADT’s largest since becoming an independent company, far surprassing its 2013 Devcon deal, according to John Mack, EVP and managing director at Imperial Capital, who spoke to SSN when the agreement to acquire became public. At the time, Mack said the deal signals a return to “growth initiatives [through] high quality acquisitions” and predicted the deal would help ADT’s attrition profile while bolstering its enhanced services sales.

It will be interesting to wait and see if Mack's words prove to be prophetic.

SafeStreets celebrates its 500,000th ADT customer

‘Megadealership’ created when three ADT dealers merged, SafeStreets may expand again
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07/02/2014

GARNER, N.C.—SafeStreets USA, ADT’s second-largest dealer, recently secured its 500,000th customer and has set its sights on adding more.

ADT, others give voice to home security

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Tuesday, July 1, 2014

“You Speak. Your Home Listens.” That’s how ADT is describing ADT Pulse Voice, a new app that adds personal voice commands to Pulse security systems.

Voice commands appear to be the hot new trend in home security. For example, I blogged recently about the voice control capabilities of Honeywell’s Wi-Fi thermostat. And Alan Stoddard, senior director of marketing for Honeywell Security Products Americas, told me last week that a new release of Honeywell’s Tuxedo Touch this month will provide for voice commands.

ADT announced the release of its new app today and bills ADT Pulse Voice technology as “the first of its kind in the smart home space.”

The company says the technology “enables homeowners to log in and log out of the Pulse Voice app via custom technology that recognizes unique voice signatures. Once logged in, users can arm and disarm their Pulse security panel, control their home’s lighting, adjust thermostats, lock and unlock doors, and check the overall status of their home – all verbally and virtually touchless through an iOS or Android smart phone.”

ADT says it’s all about making life simpler for today’s busy homeowners. No longer do they have to interrupt what they’re doing to manually control their homes. “Instead, a homeowner’s voice can trigger ADT Pulse functions by recognizing select key words, device names and phrases to perform. In addition to accepting personal voice commands, the ADT Pulse Voice app provides auditory feedback to confirm actions and system status for all of its connected devices.”

The technology is a boon for the visually impaired as well, ADT says.

The company says it has also taken steps to secure homeowners’ privacy in case a mobile device is lost or stolen. ADT says it does that by leveraging “a multi-layered identification process allowing only registered members of a household to log in. Through voice commands, a user is approved by three personal checkpoints: a secret phrase, state-of-the-art voice recognition, and confirmed identification of a mobile device. …Without all three verification checkpoints confirmed, any login attempt will be denied.”

The company says existing ADT customers can download the new app for free in the Apple App Store, as well as through Google Play.

 

New door-knocking scams prompt ethics code revisions

ESA revises its code of standards to specifically prohibit posing as a ‘preferred monitoring company’ for alarm manufacturer
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06/25/2014

NASHVILLE—ADT says unscrupulous door-to-door sales reps have some new scams and the Electronic Security Association has updated its code of ethics to specifically ban them.

ADT exec weighs in on cyber security

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06/17/2014

BOCA RATON, Fla.— ADT sponsored America’s Small Business Summit, hosted by the U.S. Chamber of Commerce, which ran from June 11–13.

ADT offers up to $25K to expose security sales scams

Whistle-blowers can collect if they provide evidence leading to successful civil prosecution of offending companies
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05/28/2014

BOCA RATON, Fla.—ADT is offering as much as $25,000 to anyone willing to blow the whistle on security companies that train their door-to-door sales teams to use deceptive sales techniques, the home security giant announced this week.

ADT’s new $25m mPERS partnership to also enhance lead generation

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Wednesday, May 14, 2014

ADT has invested $25 million in a new partnership with Life360, a provider of location-based services and family networking technology that has more than 33 million customers, ADT announced this week. The partnership is expected to lead to cobranded mPERS solutions and also “provide a valuable lead generation source for ADT,” the company said.

During a discussion of ADT’s disappointing Q1 results earlier this year, CEO Naren Gursahaney cited some “lead generation challenges,” the company had been having and said ADT planned to expand its lead generation activities in response.

On May 13, ADT announced the Life360 partnership, which it said will “enable the development of innovative, cobranded mobile security applications to provide greater safety and security services to families.” According to a news release, ADT is taking a minority ownership stake in the company, “through a $25 million investment, leading a $50 million Series C financing for Life360. The investment forges a mutually beneficial bond for the two companies to work together to advance personal security solutions available to the more than 33 million families who use Life360.”

Arthur Orduña, senior vice president and chief innovation officer for ADT, said the partnership allows ADT to expand security outside the home. “Today, ADT provides security and monitoring solutions for families wherever they are. This partnership with Life360 fits within our innovation strategy to reinvent the idea of ‘security’ for our increasingly mobile lifestyles. It’s a perfect pairing as ADT and Life360 are both leaders in their categories that share a very similar vision and mission – to provide peace of mind to families,” Orduña said in a prepared statement.

The release said the two companies plan to release a new codeveloped mobile application in late 2014. The new mobile app “will integrate features from ADT Chaperone, an existing ‘on-the-go’ personal security offering from ADT. The upcoming mobile application from ADT and Life360 will provide direct access to ADT’s 24/7 monitoring centers that can connect users to police, fire and emergency medical responders,” the release said.

According to Orduña’s statement, “Soon every family will be able to use the app to meet their unique needs, whether it’s providing a chaperone for a child walking home from school and verifying they reached their destination, or knowing to arm the home’s security system when the house is vacant.”

The app will be free. Also, the release said, “and upgraded security features from ADT will be available at a nominal monthly subscription fee.”

Chris Hulls, Life360 founder and chief executive officer, issued a statement saying: “Mobile is at the center of the connected home, and given security is a critical element for today’s families, our integration with ADT offers customers the value of one of the world’s largest security and home automation providers, plus the connectivity of the largest family network.”

 

Readers ponder effects of ADT small business strategy

Most readers say tailoring solutions to specific verticals is the way to go
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05/07/2014

YARMOUTH, Maine—When it comes to commercial business, an overwhelming majority of readers—90 percent—says it’s best to provide security solutions that are distinct from security and automation packages offered for the home.

ADT to acquire Protectron for $500 million

Imperial Capital’s John Mack: Agreed upon deal is ‘far and away’ the largest deal for ADT as independent company
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04/30/2014

BOCA RATON, Fla.—In what will be its largest acquisition as an independent company, ADT has agreed to acquire Canada-based monitoring giant Protectron in a $500 million deal, giving the company another 400,000 customers north of the border.

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