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ADT exec weighs in on cyber security

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06/17/2014

BOCA RATON, Fla.— ADT sponsored America’s Small Business Summit, hosted by the U.S. Chamber of Commerce, which ran from June 11–13.

ADT offers up to $25K to expose security sales scams

Whistle-blowers can collect if they provide evidence leading to successful civil prosecution of offending companies
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05/28/2014

BOCA RATON, Fla.—ADT is offering as much as $25,000 to anyone willing to blow the whistle on security companies that train their door-to-door sales teams to use deceptive sales techniques, the home security giant announced this week.

ADT’s new $25m mPERS partnership to also enhance lead generation

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Wednesday, May 14, 2014

ADT has invested $25 million in a new partnership with Life360, a provider of location-based services and family networking technology that has more than 33 million customers, ADT announced this week. The partnership is expected to lead to cobranded mPERS solutions and also “provide a valuable lead generation source for ADT,” the company said.

During a discussion of ADT’s disappointing Q1 results earlier this year, CEO Naren Gursahaney cited some “lead generation challenges,” the company had been having and said ADT planned to expand its lead generation activities in response.

On May 13, ADT announced the Life360 partnership, which it said will “enable the development of innovative, cobranded mobile security applications to provide greater safety and security services to families.” According to a news release, ADT is taking a minority ownership stake in the company, “through a $25 million investment, leading a $50 million Series C financing for Life360. The investment forges a mutually beneficial bond for the two companies to work together to advance personal security solutions available to the more than 33 million families who use Life360.”

Arthur Orduña, senior vice president and chief innovation officer for ADT, said the partnership allows ADT to expand security outside the home. “Today, ADT provides security and monitoring solutions for families wherever they are. This partnership with Life360 fits within our innovation strategy to reinvent the idea of ‘security’ for our increasingly mobile lifestyles. It’s a perfect pairing as ADT and Life360 are both leaders in their categories that share a very similar vision and mission – to provide peace of mind to families,” Orduña said in a prepared statement.

The release said the two companies plan to release a new codeveloped mobile application in late 2014. The new mobile app “will integrate features from ADT Chaperone, an existing ‘on-the-go’ personal security offering from ADT. The upcoming mobile application from ADT and Life360 will provide direct access to ADT’s 24/7 monitoring centers that can connect users to police, fire and emergency medical responders,” the release said.

According to Orduña’s statement, “Soon every family will be able to use the app to meet their unique needs, whether it’s providing a chaperone for a child walking home from school and verifying they reached their destination, or knowing to arm the home’s security system when the house is vacant.”

The app will be free. Also, the release said, “and upgraded security features from ADT will be available at a nominal monthly subscription fee.”

Chris Hulls, Life360 founder and chief executive officer, issued a statement saying: “Mobile is at the center of the connected home, and given security is a critical element for today’s families, our integration with ADT offers customers the value of one of the world’s largest security and home automation providers, plus the connectivity of the largest family network.”

 

Readers ponder effects of ADT small business strategy

Most readers say tailoring solutions to specific verticals is the way to go
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05/07/2014

YARMOUTH, Maine—When it comes to commercial business, an overwhelming majority of readers—90 percent—says it’s best to provide security solutions that are distinct from security and automation packages offered for the home.

ADT to acquire Protectron for $500 million

Imperial Capital’s John Mack: Agreed upon deal is ‘far and away’ the largest deal for ADT as independent company
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04/30/2014

BOCA RATON, Fla.—In what will be its largest acquisition as an independent company, ADT has agreed to acquire Canada-based monitoring giant Protectron in a $500 million deal, giving the company another 400,000 customers north of the border.

Judge stays ADT’s second lawsuit against Vision Security

ADT ordered to first comply with previous settlement agreement it made with the door-knocking company in an earlier lawsuit over deceptive sales techniques
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04/30/2014

OREM, Utah and BOCA RATON, Fla.—A federal judge has put a 45-day hold on a second lawsuit that ADT had brought against Utah-based Vision Security over alleged deceptive sales practices. During that time, the two companies must follow a recent settlement agreement ADT worked out with Vision after ADT previously sued that door-knocking company on very similar charges.

Guardian hires another Devcon exec

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Wednesday, April 16, 2014

I wrote recently about Barry Bruce becoming Guardian Protection Services’ new senior VP of corporate sales. Bruce formerly was VP of national sales for Devcon Security, the residential security company that ADT acquired last summer.

Now Warrendale, Pa.-based Guardian has hired another former Devcon VP, Guardian announced today.

Michael Brand, who was VP of sales at Devcon, joined Guardian on April 3 to become director of Guardian’s southern region, assuming responsibility for all sales and operations, the company said. The region includes branches in Austin, San Antonio, Tampa, Charlotte and Philadelphia.

Brand was hired by Devcon in 2010 and then worked for ADT after it bought that company. “During his tenure,” Guardian said in a news release, “Mr. Brand held the positions of area manager, regional director and vice president of sales, including responsibilities for sales and field operations for the residential, commercial and HOA (home owners association) business segments.”

Before he joined Devcon, Brand worked for Brink’s, where he was general manager for that company’s Deerfield, Fla. branch, the news release said.

His previous experience includes leading New Jersey and Massachusetts branches of Enterprise Rent-a-Car, and being a sales training coach with AT&T’s broadband division, according to the news release. It said Brand has a B.A. in communication from Hofstra University.

In a prepared statement, Bruce praised his new (and former) colleague: “I have worked with Mike Brand in the past and have great confidence in his capabilities. I have no doubt he will help us achieve new levels of success in our southern region.”

 

ADT goes after small business

Orbegoso: Opportunity is significant; only 50 percent of small businesses have monitored security
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04/14/2014

BOCA RATON, Fla.—ADT is going after small business with targeted offerings for specific vertical markets, the first of which it launched on April 10.

Survey: Small retailers feeling insecure

Video surveillance and other solutions would allay fears, they say
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04/14/2014

BOCA RATON, Fla.—Small retailers aren’t feeling too physically secure these days.

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