Security companies often tout to customers how a connected home lets you to do things at home when you’re away, such as unlocking the door for the UPS person to deliver a package and being able to see, while sitting at work, whether the kids got home safely from school.
Now security/home automation giant ADT is taking that same message and tying it directly to the holidays in a new television, online and print campaign that started today. The message is that ADT Pulse can help people participate in holiday rituals at home even when they’re away.
The campaign “captures the whimsy of the holidays and the practicality of the brand,” according to ADT. For example, a television commercial will feature a dad who has to travel over the holidays still being able to participate by remotely turning on the Christmas tree lights while at the airport.
And another features a woman visually checking in on her home remotely, and catching her husband snooping around to see what presents he’s getting.
Also, ADT said, the TV ads will be enhanced by online and print ads. The online ads “will enable users to interact with the ADT Pulse app, switching between cameras and rooms in Santa’s home to find five hidden golden rings,” the company said.
And as for the print ads, the company said, they “will feature ADT Pulse as ‘the season’s coolest smart device’ and position it as the holiday gift that keeps on giving, depicting Pulse in action on tablets, smartphones and laptops.”
You can take a look at what ADT is promoting for the holidays on YouTube.