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ADT CEO: It's not a 'moonshot' to double residential penetration to 40 percent

Naren Gursahaney says it will take effort, expanding interactive home offerings and educating the public and investors
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10/10/2012

NEW YORK—The ADT Corp. CEO Naren Gursahaney has set a bold goal. He wants the newly independent ADT—which began trading on the New York Stock Exchange on Oct. 1—to increase its residential penetration from 20 percent to as much as 40 percent.

ADT adding monitoring jobs in Texas

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Tuesday, October 2, 2012

ADT’s split from Tyco isn’t taking any steam out of the monitoring giant’s sails. In addition to becoming an independent publicly traded entity Monday on the New York Stock Exchange, it plans to add 150 jobs at its facility in Irving, Texas by the end of November.

“I think we’ve added 200 jobs in the last several months and we’re looking at another 150 as we continue to expand,” Shawn Lucht, senior vice president of operations at ADT, told NBCDFW.com on Sept. 27.

The additional jobs will be spread across many departments at the company’s Irving campus, one of the largest ADT facilities in North America. Among the departments standing to gain will be the monitoring center, one of six that the company operates.

Dinesh Chand, one of the newer employees hired at the monitoring center, told NBCDFW.com that the department has almost doubled in size during his tenure there.

“When I got here about a year or so ago, we had a little over 200 people,” he said. “Today, we have close to 400 folks here.”

The company is aiming to expand further through a pilot program with Best Buy. The consumer electronics retailer is selling ADT security systems at three of its stores, ADT CEO Naren Gursahaney recently told SSN’s Tess Nacelewicz.

Part of the approach is “to generate leads and create appointments,” he said, because the company still believes that security “is an over-the-kitchen-table type of sale.”

For anyone looking for company on the NYSE, it’s easy to find: the ticker symbol is ADT. Company officials will ring the opening bell there on Oct. 8.

Tyco completes separation

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10/01/2012

WESTFORD, Mass.—Tyco completed its separation transaction today, forming the world’s largest dedicated fire protection and security company as measured by market share, according to a company statement.

Flo Rida embroiled in legal battle with ADT

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09/24/2012

BOCA RATON, Fla.—American rapper Flo Rida has been sued by ADT on the grounds that he allegedly failed to settle a bill for an alarm system at his Florida home, according to multiple reports.

Tyco adjusts guidance for Fire & Security segment, shareholders approve of spinoffs

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09/17/2012

SCHAFFHAUSEN, Switzerland – Tyco, announced today that shareholders have approved the spinoffs of ADT and Flow Control International.

Ruling in Illinois fire alarm monitoring case ‘positive’ for industry

But decision in lawsuit brought by ADT over public entities monopolizing fire alarm monitoring will be appealed
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08/15/2012

ARLINGTON HEIGHTS, Ill.—The latest decision in a lawsuit brought by ADT and other alarm companies over public entities taking over fire alarm monitoring in the state contains “a lot of positive things for the alarm industry," according to the executive director of the Illinois Electronic Security Association.

Vivint takes door-knocking rival to court

Vivint contends a competitor used deception to steal Vivint customers
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08/08/2012

PROVO, Utah—Vivint is suing another door-knocking company, alleging it has been using false and misleading statements to “slam” or take over Vivint customers.

iControl helps Silicon Valley traveler keep in touch

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Monday, July 16, 2012

iControl, an interactive platform used for security/home automation by traditional security companies like ADT and the new cable entrants like Comcast, got a nice mention on the front page of the New York Times travel section yesterday.

The story, about how Silicon Valley entrepreneurs’ make travel paperless and stress-free, talks about Tim Ferris (author of The Four-Hour Work Week and other books in an updated self-help genre) has many gadgets that help him when he’s traveling, including iControl software—which keeps him in touch with his home.

From the story: “One of the world’s largest guarding companies When he’s on the road Mr. Ferriss uses iControl software, which allows him to receive e-mails with video clips from infrared cameras in his house and to receive text alerts on his phone about who’s going in and out of his home.”

Is Tim’s security system provided by a traditional provider or a cableco? I’m sure iControl wouldn’t disclose the answer to that question.

Talking mobile apps and new entrants at ESX

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Tuesday, July 3, 2012

New entrants into the security industry and mobile apps where major topics of interest at the ESX show in Nashville, Tennessee where Tess, Rich and I spent the last week.

I moderated three panel discussions on three different topics on Tuesday, but both of these topics came up in all three. And they came up in many other educational sessions last week,

I moderated a panel called “Technology Trends Impacting your Business,” with Wells Sampson from American Alarm, David Carter of SNA, and Lou Fiore of AICC.

Much of the discussion centered around mobile apps. Both Carter and Sampson are proponents of offering mobile apps “at every sale.”

The new cableco and telecom entrants, and many traditional security companies, are going to be doing this, they said. You ignore this trend at your peril, they agreed.

However, it’s much easier said than done. To get his sales force on board with this initiative, Sampson took several steps. There was the educational piece, which is ongoing, but he has a staff member calling every customer to ensure that mobile apps are offered at every sale.

In addition, all of his sales people are equipped with an iPad, so that they can easily demonstrate how the apps work.

A person from the audience said that his sales people have this technology at home, and it’s made them better ambassadors for these services.

Several people questioned what the adoption rate is for mobile apps, and Sampson said the projections are admittedly low. He is not concerned with that at this point. He just wants to ensure that these services are being offered, so customers know they’re available.

I have heard figures during ADT investment calls that their new interactive services PULSE offering has an adoption rate north of 25 percent. 

And during a different panel discussion I moderated at ESX “The New Competitive Landscape: Telcos, Cable Companies and Beyond” one of the panelists, Joe Nuccio, CEO of ASG shared an interesting metric.

At ASG, from May 12, 2011 to May 11, 2012, 56 percent of new residential sales opted for “enhanced services.”

Of course, we’re talking about resi and small business sales here, but this trend is applicable to larger commercial and enterprise systems as well.

American Alarm and other SNA companies, and ASG both do a lot of large commercial/government systems, and those customers want mobile apps, Sampson, Carter and Nuccio said.

At the PSA-TEC conference in May, Jim Henry of Henry Brothers/Kratos held up his mobile phone and said: “We’re going to see more changes in the next 18 months in this industry than we’ve seen in the last 10 years.”

ADT enhances Pulse with new Home View application

New software allows Pulse customers to remotely interact with home devices via personalized floor plan
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06/06/2012

BOCA RATON, Fla.—A new free feature for ADT Pulse enables customers to create a virtual floor plan of their home to control smart-home devices through a mobile device or on the Web.

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