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ADT adding remote health monitoring to Pulse

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Wednesday, January 9, 2013

ADT is getting into the health monitoring game.

The company announced this week at the Consumer Electronics Show in Las Vegas that it has teamed with Toronto-based Ideal Life to offer at-home and mobile health management services. ADT will integrate Ideal Life’s health monitoring and information technology into ADT Pulse, which gives customers remote access to home automation and security features.

Ideal Life bills its monitoring system as “proactive prevention” for people managing chronic conditions such as congestive health failure, hypertension, diabetes, asthma or obesity. The system utilizes digital, wireless, secure two-way communication devices to measure and relay information about glucose levels, blood pressure, body weight, oxygen saturation and heart rate.

“Ideal Life’s solutions empower consumers by educating them on the status of their conditions as well as the advantages of prevention,” Don Boerema, ADT’s chief corporate development officer, said in a prepared statement. “We look forward to working with their team to offer these valuable new services to our customers.”

Other monitoring companies have been into remote health management for a while, so it will be interesting to see what kind of traction ADT gets and how soon it will have an impact. But given the company’s size and marketing power, its push into the field will be hard to ignore.

New Guardian SVP to lead brand expansion efforts

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01/08/2013

WARRENDALE, Pa.—Barry Bruce, recently hired as senior vice president at Guardian Protection Services, will be responsible for leading a multi-dimensional inside sales center at the company, according to a Guardian statement.

Florida university receives $500,000 gift from ADT

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12/26/2012

BOCA RATON, Fla.—The Florida Atlantic University athletics department recently received a gift of $500,000 for its stadium from ADT, according to a company statement.

ADT appoints Meister to board of directors

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12/21/2012

BOCA RATON, Fla.—ADT recently announced the appointment of Keith Meister, the founder and managing partner of Corvex Management LP, to the company’s board of directors, according to a company statement.

Technician charged with theft during installation

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12/12/2012

BOCA RATON, Fla.—A technician with a home security company was charged with larceny after attempting to steal more than $40,000 worth of jewelry during an alarm installation, according to a report by the Sun Sentinel of Fort Lauderdale.

Following the money: Schmidt, Barnes and Christhilf talk deals, valuations and taxes

Experts reflect on 2012, share predictions for 2013
 - 
12/12/2012

YARMOUTH, Maine—A number of big deals happened in 2012: the split-up of Tyco, the acquisition of Vivint and the creation of Securadyne, to name a few.

Doubling residential penetration: Pie in the sky or an eventuality?

Readers deliver wide range of opinions in SSN News Poll
 - 
12/12/2012

YARMOUTH, Maine—Forty percent residential penetration.

ADT CEO Naren Gursahaney said recently that it’s not a “moonshot,” and Honeywell Security Products President Scott Harkins said his company shared the expectation that it could happen. But given that the rate has hovered at 20 percent for years, is it realistic to believe it can be doubled? Or is that just optimism from the corner office?

ADT and Southern California Edison provide customers with ADT Pulse

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11/27/2012

BOCA RATON, Fla.—Southern California Edison customers can now use ADT Pulse for home energy management, according to an ADT statement.

ADT: Have a connected home for the holidays!

 - 
Monday, November 19, 2012

Security companies often tout to customers how a connected home lets you to do things at home when you’re away, such as unlocking the door for the UPS person to deliver a package and being able to see, while sitting at work, whether the kids got home safely from school.

Now security/home automation giant ADT is taking that same message and tying it directly to the holidays in a new television, online and print campaign that started today. The message is that ADT Pulse can help people participate in holiday rituals at home even when they’re away.

The campaign “captures the whimsy of the holidays and the practicality of the brand,” according to ADT. For example, a television commercial will feature a dad who has to travel over the holidays still being able to participate by remotely turning on the Christmas tree lights while at the airport.

And another features a woman visually checking in on her home remotely, and catching her husband snooping around to see what presents he’s getting.

Also, ADT said, the TV ads will be enhanced by online and print ads. The online ads “will enable users to interact with the ADT Pulse app, switching between cameras and rooms in Santa’s home to find five hidden golden rings,” the company said.

And as for the print ads, the company said, they “will feature ADT Pulse as ‘the season’s coolest smart device’ and position it as the holiday gift that keeps on giving, depicting Pulse in action on tablets, smartphones and laptops.”

You can take a look at what ADT is promoting for the holidays on YouTube.

 

 

 

Citigroup assumes coverage on ADT

 - 
11/06/2012

NEW YORK—Investment analysts at Citigroup began coverage on shares of ADT in a note issued on Monday to investors, according to multiple reports. The firm set a “buy” rating and a $48.00 price target on the stock.

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