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hosted video

ADT Small Business specialization continues

Luis Orbegoso announces new video storage solutions
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07/02/2014

BOCA RATON, Fla.—ADT, which announced in April that it is going after small business,* has two new video offerings for its small business clients: hosted video with cloud storage and, for onsite storage, “smart” DVRs.

a.p.i. Monitoring adds managed services division

The new unit focuses on hosted video and video verification
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01/29/2014

TORONTO—a.p.i Monitoring, a wholesale monitoring company with seven central stations in the U.S. and Canada, is seeing some encouraging early returns from its managed services division, which debuted as a separate unit in November 2013.

Axis, I-View Now team up on hosted video offering

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Wednesday, December 18, 2013

By way of a partnership with Axis Communications, cloud-based video verification service I-View Now is expanding its hosted video offering to include both cloud-hosted and central station monitored video with the release of its I-View Cloud service.

I-View Now made the announcement today in a news release. “Cloud stored video has matured as a service and product offering and coupling those benefits with central station monitoring is a true game changer,” Larry Folsom, president of I-View Now, stated in the news release.

The pairing of the cloud solution with Axis’ IP cameras offers customers a video monitoring service with the added security of central station backing. The video is streamed to the cloud then supplied to the central station for professional monitoring.

Just more than a week ago, at Affiliated Monitoring’s Security Summit ’13, I had the privilege of meeting Larry Folsom after hearing him speak as a panelist about sales strategies for video verification offerings, which continue to move on a trajectory toward broader, more mainstream adoption.

One of the overarching points Folsom emphasized in that panel was the importance of determining and then targeting a specific market for which a given video verification service or platform is best suited. He’s practicing what he preaches. Judging by the company’s statements, the I-View Cloud seems ideal for small businesses with low camera count sites, especially franchises with multiple locations (the release points specifically to gas stations, convenience stores and retail outlets). As with any cloud offering, the advantages are obvious: less reliance on less reliable forms of local storage for video clips.

In the coming days I plan to follow up in greater depth on some other RMR sources within the I-View Now cloud offering, including VSaaS, guard tours and video alarm verification from one installation.

Poll: Managed services and hosted video gaining ground, but slowly

Readers say security and functionality concerns may be hindering broader adoption
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09/11/2013

YARMOUTH, Maine—Managed services and hosted video are building momentum, but some skepticism remains regarding the near-term prospects of the services, according to results from SSN’s October News Poll.

Market void: Technology and demand await next development in hosted video

Experts say security companies need to take the hosted video plunge, and commit to training their sales people
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08/21/2013

Although hosted video has not yet dominated the security scene as some predicted a few years ago, the hype may eventually be justified. Integrators who have made the switch from selling analog to digital cameras and other industry experts say the future is now for hosted video surveillance.

Pushing the IP tipping point with sales training

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Wednesday, August 14, 2013

An announcement from Axis Communications that landed in my inbox this week caught my eye. It's a new “sales essentials" training program, a one-day training program that starts Aug. 27 and will be offered in 40 cities in the U.S. and Canada. It is the first all-sales focused training session the network video provider has offered.

James Marcella, Axis director of technical services, said the session offers attendees the best answer to “Why network video?”

That very basic question is one that a large segment of installers need and want training on, according to installers that Security Systems News spoke to this month for a market trends report on the status of hosted video today.  Look for that report online later this month and in the September printed publication.

I spoke to Marcella and he said: "One thing we’re seeing is that the technology has matured to the point where IP surveillance is now cost effective for small systems and the installer base that serves those small systems is the last to take up IP surveillance,” he said.

For those installers who are just making the leap from analog to IP cameras, “there’s a real learning curve on the technical and the sales side.” The cameras may be “easy to install and configure, but we still need to educate on the sales side.”

The course will address the “video surveillance sales cycle, selling against objection and developing communications strategies that focus on the value of network video to meet the customer’s needs," according to the announcement. The best way to demonstrate network cameras and the benefits of the Axis Channel Partners, “including pre- and post-sales support, vertical market solutions and the complete ecosystem of the Axis partner network.”

The first course will take place in Detroit on Aug. 27. U.S. cities on the tour include: Chicago, Cincinnati, Denver, Houston, Miami, Minneapolis, New Orleans, Philadelphia, San Diego, Seattle and at Axis headquarters in Chelmsford, Mass. In Canada, training will begin in Toronto on Oct. 2. Other locations in Canada area; Montreal, Calgary and Vancouver.

Marcella said the Axis’ training sessions have evolved over the past decade in response to channel partner requests. Sales training was always part of the training until a couple years ago when integrators really wanted “a deeper dive on the technology side” but then Marcella said, Axis “started to hear that they were missing the sales aspect, that [installers] had new sales people who’ve come on board [who needed training].”