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Tricia Parks

Getting 'fence sitters' to commit to security

A new study from Parks Associates says a new value equation with smart home features draws customers
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11/01/2013

DALLAS—Nearly 10 percent of the nation’s homeowners with broadband at home—about 5 million households—considered purchasing a home security system over the past year but didn’t acquire one, according to a new report from Parks Associates, a market research firm based here.