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Matlin Creative

Matlin back in home security, as a consultant

The fired AlarmForce CEO’s noncompete has expired and he plans to help AlarmForce competitors with marketing

TORONTO—The yearlong noncompete of ousted AlarmForce CEO Joel Matlin is at an end and now he’s back in the home security business—as a marketing consultant.

Fired AlarmForce exec launches new business

Joel Matlin’s new marketing firm will cater to security companies, among others

TORONTO—Joel Matlin, the recently ousted CEO and founder of AlarmForce Industries, launched his own marketing business this week to serve security companies and other clients.