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mobile PERS

Private equity firm invests in MobileHelp

The mobile PERS provider, which has a CAGR of 163 percent since 2011, has its eyes on telehealth frontier
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06/06/2014

BOCA RATON, Fla.—Florida-based private equity firm Stonehenge Growth Equity Partners has invested an undisclosed amount in MobileHelp, a mobile PERS provider based here.

World Wide Security changing the PSAP data model for mPERS

The company’s PERS division, Life Button 24, is rolling out a new service that central stations can use to get timely PSAP data
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05/07/2014

GARDEN CITY, N.Y.—Since the inception of mobile PERS, central stations have faced the problem of getting the devices to cheaply and reliably identify the appropriate public safety answering point during an emergency situation.

Startup’s mPERS device has siren, camera, pepper spray

Pangaea, developer of the Defender, is crowdfunding, hopes to emulate success of Canary
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04/23/2014

PEBBLE BEACH, Calif.—A developer of Internet-enabled life safety products is teaming up with a central station software provider to bring what it’s calling “everywhere security” to alarm monitoring.

LogicMark says mPERS not just for seniors

To be unveiled at ISC West, the mobile unit, SentryPal, is envisioned as product for teens and college students
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03/26/2014

LOUISVILLE, Ky.—PERS provider LogicMark, based here, is making a foray into the mobile PERS market with the launch of SentryPal, set to be rolled out at ISC West.

World Wide debuts mPERS product for hotel vertical

A recent union mandate requires hotels to equip employees with mobile PERS units, and World Wide Security Group has launched an offering that answers the call
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01/08/2014

GARDEN CITY, N.Y.—Having recently expanded its presence in the hotel vertical, World Wide Security Group, a full-service security company here, has become an authorized dealer of a PERS device tailored specifically to the hospitality industry.

MobileHelp launches cell-based PERS device

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01/06/2014

BOCA RATON, Fla.—MobileHelp’s new Cellular DUO mobile PERS unit, launched Jan. 2, features an in-home cellular base station and a mobile device.

AT&T rolls out mPERS unit

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Wednesday, December 11, 2013

AT&T has officially launched its mobile PERS unit, called the EverThere, a small wearable unit manufactured by Numera Libris. The device automatically detects falls, has two-way emergency calling, and will deliver both enterprise and direct-to-consumer solutions.

Chris Penrose, SVP, AT&T, emerging devices, shed some light on AT&T's plans for channeling the product to market. “In terms of end-users, unlike traditional PERS, which target individuals in their 80s, this mobile solution would offer true independence and freedom for the healthy aging population as well as those living with chronic conditions.”

For me, AT&T’s announcement has a touch of synchronicity.  For something of a niche offering, mPERS has come up quite a bit over the past two weeks, the topic surfacing in conversations with Josh Garner, CEO of AvantGuard Monitoring, and Kristin Hebert, dealer relations at Acadian Monitoring Services, who both said their companies have made strides with the fledgling offering. Though traditional units still comprise about 90 percent of their PERS account bases, the gains do represent some modest traction for a market that was essentially a non-starter some three or four years ago.

Unlike the market for traditional PERS, which consensus says is poised to explode, mPERS tends to have a few more skeptics. A common critique I hear about mPERS is that if you’re pitching the product to a healthy, ambulatory, active senior demographic, that very same demographic, by virtue of being healthy, ambulatory and active, will see no reason to pay for the unit. Another position I encounter is that cell phones, in all their ubiquity, have all but usurped the value of mPERS units.

This second point is worthy of consideration, but as AT&T’s device illustrates, the automated response provided by certain mPERS units or even professionally monitored mobile apps offers some differentiation.

As always, time will tell whether mPERS adoption will be buoyed along with traditional PERS, as the latter makes its projected rise in the market. As these markets become more valuable, I’ll be interested to see how some of the central stations fare as competition proliferates, both in the industry and outside of it.