Subscribe to RSS - Jerri DeVard

Jerri DeVard

ADT puts muscle, aka Ving Rhames, into ad campaign

Wednesday, February 18, 2015

BOCA RATON, Fla.—He had commanding roles in “Pulp Fiction” and “Mission Impossible” and starred in HBO’s “Don King: Only in America.” Now award-winning actor Ving Rhames is putting his tough-guy persona and deep voice to work for ADT.

Well, wait a sec. According to Rhames, he’s not just working for the huge home security firm; he says in the new commercials that he “is ADT.”

The ad campaign seeks to set ADT apart from the increasing number of smart home products available to consumers. The spots are based on the premise that consumers often mistake convenience “with the added safety of professionally monitored security,” ADT said in a prepared statement.

In the ads, Rhames asks, “What good is a smart home if it’s not a safe home?”

“Our new campaign addresses the desire for connectivity, control and most important of all—security. Self-monitored security solutions do not provide police, fire or emergency medical response in the event of an emergency,” Jerri DeVard, chief marketing officer of ADT, said in the statement.

Rhames says in one of the spots I viewed: “Strong isn’t wrong, I’m ADT, I oughta know. But what makes brawn even better is brains. See, I’m both the big brain at the center of your peace of mind and the big muscle to keep the peace.”

Big brain, big muscle, gotcha. I'm not going to argue with Mr. Ving. Good ad campaign, I think. What do you think?

ADT’s new CMO, VP of dealer sales newcomers to industry

But both Jerri DeVard and Jim Vogel say their varied backgrounds have prepared them for their new roles

BOCA RATON, Fla.—ADT went outside the security space to find its new chief marketing officer and its new vice president of dealer sales. Both new hires say they’ll put the skills they honed working in other industries to good use at ADT.

ADT names new CMO


BOCA RATON, Fla.—The ADT Corp. announced today that Jerri DeVard has joined the company as senior vice president, chief marketing officer.