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SW24 tests national strategy in Manhattan’s Diamond District

‘Hey, you in the red tie,’ SW24 woos customers with Fusion Centre, armed guard capability, retail store and lighthearted ad campaign
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05/21/2014

NEW YORK—It has ambitions to become a national enterprise-level security provider, but SecureWatch 24, a full-service security company based here, also has identified a strong market in its own backyard—the roughly 3,000 high-end jewelry stores in Manhattan’s famous Diamond District.