ISC West is a short seven weeks away and the editors at Security Systems News have already started to book appointments.
Are you interested in talking to us about your new products, your business plan, trends in the industry? We want to meet and talk to as many SSN readers as possible in Las Vegas, but since there are only three of us, we cannot meet everyone. We do have to make some choices. Below is some information you may find helpful.
NEW PRODUCTS Will we cover your new product? Security Systems News is dedicated to breaking business news and does not do much pure product coverage. However, we do much more product news at ISC West than we do elsewhere, so please let us know about your new product launch at ISC West. If you can also tell us how and why our readers—the integrators, installers and professional monitoring companies—will be interested in this new product, we will try to fit you in to our calendars.
An excellent way to get coverage of your new product is to have it featured for free in Security Systems News April (ISC West Show) printed publication. If you're launching a product at ISC West, you can get a nifty description and photo in our April issue for free. Click here to find out about that.
NEW COMPANY or NEW DIVISION, TECH TRENDS, M&A ACTIVITY, BUSINESS PLANS FOR 2015, OTHER NEWS TIPS? We want to hear about this stuff. Our coverage areas are divided this way: Spencer Ives sives@securitysystemsnews covers monitoring and general news; Amy Canfield firstname.lastname@example.org covers residential security and home automation, fire, legislative news, end-user related news; email@example.com, I cover commercial and systems integrators, and suppliers (manufacturers).
NEWS CONFERENCES Will we come to your news conference? Yes! On one condition though—please have news to share. Every year we get some "Announcements!" that so-and-so is having a news conference and they would like us to commit to attending. What's the news conference about? Well that information will be forthcoming, we're told. We understand that you may not want to announce every detail ahead of time, but we do need some information.
TIMING FOR EVENTS and NEWS CONFERENCES We love news conferences that are coordinated with the organizers of ISC West. We like news conferences that take place in the press room or on the show floor while the show is going on. If you coordinate with the organizers of ISC West, your event won't overlap with someone elses. We do not like breakfast or dinner news conferences. We'd rather just have breakfast or dinner. Lunchtime news conferences can work in our opinion. HID used to do a well organized, informative, news conference with boxed lunches in a room close to the show floor. It was crowded too.
THINK ABOUT MAKING YOUR ANNOUNCEMENT AHEAD OF ISC WEST So much happens at the show that we can't possibly cover it all. The really big news can bury some important news items. If you can talk to us three or four weeks ahead of time, we can probably give you more complete coverage. Reach out to us now if you want to talk about ISC West announcements ahead of time.
IF WE CAN'T MEET YOU AT ISC WEST If your news falls within our coverage area, often times we can do a call a few weeks after ISC West.
IS YOUR EVENT HAPPENING DURING THE Security 5k? Between 7 a.m. and 10 a.m. on Thursday, April 16? Oh Well. You should be at the Security 5k, running, walking, or cheering the runners on. Get your company to put together a team and support the sixth annual Security 5K, (which was founded by Security Systems News). You'll get some exercise during ISC West and you can literally help save a child. In 2014 we raised more than $110,000, used to provide food, water, education and healthcare for more than 260 children for one year through a wonderful organization called Mission 500. Click here for more information. Some folks do have other commitments during that time--If you're one of them, consider sponsoring a runner. You can make a difference.