SOUTHFIELD, Mich.—Guardian Alarm, a super-regional security company based here, has revamped its website, hired a marketing company, and bolstered its sales team as part of an overall successful strategy in capturing more tech-savvy millennial customers.
YARMOUTH, Maine—One of the best ways for security companies to build density is to acquire a local competitor, but there also are potential pitfalls when doing business in your backyard, according to five security company executives who have experience with these kinds of transactions.
SOUTHFIELD, Mich.—At a time when many telcos are jumping into home security, Cincinnati Bell has decided to shed its home security business, though it will continue to have a cooperative marketing agreement with the buyer, Guardian Alarm Company, a super-regional security company based here.
Guardian paid $11.5 million for Cincinnati Bell’s alarm business, which included 15,000 accounts and 15 employees, Guardian president David Goldstein told Security Systems News.
SOUTHFIELD, Mich.—Guardian Alarm has acquired the accounts of five security firms spread between Michigan and Florida, adding a 70/30 resi/commercial mix of 2,600 monitored accounts to its portfolio. Company president David Goldstein said the acquisition “was the perfect fit for the blend of business Guardian believes in.”