SOUTHFIELD, Mich.—Guardian Alarm, a super-regional security company based here, has revamped its website, hired a marketing company, and bolstered its sales team as part of an overall successful strategy in capturing more tech-savvy millennial customers.
YARMOUTH, Maine—One of the best ways for security companies to build density is to acquire a local competitor, but there also are potential pitfalls when doing business in your backyard, according to five security company executives who have experience with these kinds of transactions.
For the fourth consecutive year, Security Systems News is profiling women who are making their mark in the traditionally male-dominated world of security. Mickiewicz, director of finance for Guardian Alarm, is one of six women featured this year.
SOUTHFIELD, Mich.—Guardian Alarm has acquired the accounts of five security firms spread between Michigan and Florida, adding a 70/30 resi/commercial mix of 2,600 monitored accounts to its portfolio. Company president David Goldstein said the acquisition “was the perfect fit for the blend of business Guardian believes in.”