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Bill Bozeman

ISC East postponed, new dates not yet determined

Security Industry Gala also postponed
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10/29/2012

NEW YORK—ISC East organizers announced that the trade show scheduled for Oct. 29-31 here at the Javits Center is postponed, due to Hurricane Sandy.
The Security Industry Association’s Gala, originally scheduled for Oct. 30, has also been postponed.

Inside the PSA Security Network

President and CEO Bill Bozeman talks PSA TEC, trends and the industry’s future
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04/12/2017

WESTMINSTER, Colo.—As the PSA Security Network—one of the largest electronic security cooperatives—gets ready for its annual security conference, TEC 2017 in Westminster, Colo., May 7-11, Security Systems News caught up with the organization’s president and founder, Bill Bozeman, and director of marketing, Kim Garcia, to get their thoughts on the show, the network and the integrator community as a whole.

The robots are coming

Sharp Robotics Business Development is developing robots for security; Sharp is also founding sponsor of new Robolliance group
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05/11/2016

WESTMINSTER, Colo.—The robots are coming, and they represent one of “the biggest game changers” in decades for security integrators, according to PSA Security CEO Bill Bozeman.

PSA Security a cyber champion

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10/19/2015

WESTMINTER, Colo.—PSA Security Network was a Champion of National Cyber Security Awareness Month last month. It joined a growing global effort among colleges and universities, businesses, government agencies, associations, nonprofit organizations and individuals to promote online safety awareness.

Where integrators can go for cybersecurity advice, expertise

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Wednesday, September 9, 2015

Researching cybersecurity is eye-opening, PSA Security Network CEO Bill Bozeman told me during a recent call about PSA's cybersecurity program, which is moving into its second year.

Bozeman said that "when and if" a cybersecurity breach occurs in a physical security system, integrators will be "in the line of fire" in terms of liabillty.

With the objective of "educating our partners about cybersecurity so they can mitigate the risk," PSA has formed partnerships with cybersecurity service providers and manufacturers who have "proven expertise" in cyber security.

Among the partners is a law firm that specializes soley in cybersecurity law for physical security companies. In my opinion, that alone should make integrators think twice about ignoring cybersecurity education.

Bozeman emphasized that PSA is not in the business of certifying or testing any products or services. Rather, Bozeman has been working with a group of cybersecurity experts and some integrators to "vet" partners for integrators.

PSA is launching a webinar series to introduce cybersecurity partners to integrators and "set up potential parnterships." The series launches this month and will go through April.

PSA has also come up with a checklist of "Six things integrators can do now" to protect their businesses. Here's the list. More details are available here.

1. Conduct a cybersecurity assessment

2. Educate your team

3. Purchase cybersecurity insurance

4. Update your contracts

5. Choose cyber-hardened products

6. Educate your customers

 

PSA-TEC: Integrators on how to adapt and thrive

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Wednesday, May 6, 2015

WESTMINSTER, Colo.—The subtitle for this year’s “State of the Integrator” panel discussion at PSA-TEC was “Adapt or Die.”

Despite the foreboding subtitle, the panelists' outlook was decidedly optimistic ... for some integrators anyway.

Panelists agreed that independent integrators who do not embrace changing technology and update to service-centric business models will not survive, but Jorge Lozano, president of systems integration firm Condortech, pointed out why independent integrators are ideally suited to adapt and thrive.

“We’re nimble … and this is the time for nimble companies,” he said. If you look at government regulations, the threat of cyberhacks and new technology as opportunities, Lozano said, “the horizon looks good.”

The panel discussion was moderated by Bill Bozeman, PSA Security CEO, and included Lozano, Brent Franklin, president of Unlimited Technology, Ron Oetjen, SVP of Securadyne, and Christine Lanning, president of IST. It took place May 5 here, where PSA-TEC is ongoing this week. The event is attended by independent integrators of all sizes, and includes more than 100 classes and panel discussions.

Other speakers agreed with Lozano. Ron Oetjen said Securadyne’s growth strategy involved acquisitions, organic growth and this year the company has invested in a consulting division. However, the company’s growth strategy is not etched in stone: “Leadership is willing to talk about it [the best ways to grow and overcome obstacles] and re-write the book if we need to," Oetjen said.

Christine Lanning said it’s important to realize that top company executives “don’t know it all.” Lanning uses “the collective knowledge base” of information she gathers from a number of sources such as PSA Security, ASIS as well as from groups outside the security industry. She also seeks mentors “who I want to mimic or emulate … that has been extremely helpful to us.”

Bozeman asked the panelists which vertical markets the companies work in and which are the most profitable.  

Subject matter experts are important said Brent Franklin, especially when you’re working in regulated industries. Unlimited Technology “takes a team approach in attacking new business opportunities,” sending out staff members who best understand the particular vertical. Those staff members need to know more than the applicable regulations, he said. “They need to understand who [the customers] are, how the business works, what the challenges are.”

Oetjen said Securadyne “encourages sales teams to become experts in one of the six vertical markets we’ve identified.” In terms of profit margins, Oetjen said the “data center market is the strongest margin-wise” and they have to follow a number of regulations. “Number two is easily power and utility companies. Number three is the oil and gas guys … but that market is the most volatile,” he said. “Everything is tied to the gas price,” he said.

IST works in a lot of verticals including local, county and state government; DOD work; and, top commercial companies in Hawaii.

As a small company, IST relies heavily on manufacturers for required training and certifications, she said. The company has also started to do “lunch-and-learns and user-group meetings [for customers and potential customers]…. where we bring the technology to them.” This gives IST an opportunity to talk to end users and the end users in turn “get invested in the technology and nine times out of ten, they stick with you,” she said.

The most profitable vertical for IST tends to be the large commercial businesses IST works with because they tend to chose an integrator based on expertise rather than price.

Lozano said Condortech’s is really only in one major vertical, government, but that also involves hospitals, education and border security.

Bozeman asked Franklin and Oetjen to talk about the key to delivering novel and unique technology?

Franklin said his team is constantly scouting technology, but it’s important to stay connected to the customer so you “realize what the next steps are with that customer.” Also, “getting the manufacturer involved with the customer is not a bad thing,” he said.

Confronting novel technology is something to think about Oetjen said. “What are we going to do when there’s only one smart camera out there [instead of many]? When one smart camera replaces fire systems because the camera [can detect fire]?” In order to get a customer to “rely on you to deliver a novel solution and trust you to deploy and execute the solution, [the relationship] starts way back … you educate and consult with the customer over time,” he said.

“You prove your thought-leadership,” Oetjen said. “You need to talk to and educate your customer at the same time, not just send invoices and ask, ‘What other camera or door can I do?’”

What about developing a culture of innovation in a company? How should systems integrators go about doing that?

A culture of innovation starts with company leadership, Lanning said.  “Are you showing passion, curiosity, adaptability?”  It’s important to “evaluate yourself and how you come across to your employees.”

Lanning said IST has an all-company meeting every Monday and every third Monday they do a team building or other educational exercise. She also send weekly emails focused on innovation and inspiration to all employees.

Lozano concurred with Lanning saying that we’re on the cusp of a new industrial revolution. Company leaders need to be doers. “Leadership is an action, not a position,” he said.

Cyber security a recurring theme at PSA-TEC

Drako: ‘Where was your DVR made? Is it connected to the Internet?’
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05/07/2014

WESTMINSTER, Colo.—The data breach that brought down Target CEO Gregg Steinhafel is being used as a cautionary tale here at PSA-TEC.

Will Securadyne be the next Convergint?

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Wednesday, January 8, 2014

Will Securadyne be the next Convergint?

That’s a possibility, according to Bill Bozeman, CEO of PSA Security. Bozeman has experience building a systems integration firm and knows both of the players in the Securadyne/Intelligent Access Systems deal that was announced yesterday.

In case you missed it, Securadyne, a start-up integrator founded by Carey Boethel and Pamlico Capital in early 2012, yesterday announced that it has acquired Ron Oetjen’s company, Intelligent Access Systems, one of the most successful and fastest growing regional integrators in the country. Here’s the a link to the story.

I talked to Bozeman today about the deal. He offered his opinion of the union and also discussed the stages of growth for integration companies—and the new challenges that come along with those different stages.

“I know both guys [Carey and Ron] well very well. They’re both PSA Security equity partners and owners. The consolidation, from our perspective, appears to be a good solid one. Carey is building a hell of a company with Securadyne; it looks to be the next Convergint, [and] congratulations to him [for that],” Bozeman said. Convergint is not a member of the PSA Security flock, but Bozeman praised [Convergint Technologies' CEO Dan Moceri] for building a very solid company.

Bozeman identified three growth-stage milestones for integration companies and the specific challenges that arise when companies grow past a certain stage.  Those milestones occur when a company reaches: A.) $3 to $5 million in revenue; B.) $10 - $15 million in revenue, and C.) $50 million in revenue.  

To get to $3 to $5 million in revenues you need to be a strong, entrepreneurial company, but to become a larger company, “You can no longer do everything yourself. You have to have a management team to help you with sales, technical and finance decisions,” he said. “This is a stage that a lot of companies can’t or don’t want to get past,” he said. The reason? They may be happy making a nice living and being the entrepreneur in charge, Bozeman said.

The next stage of growth hits when a company is doing $10 to $15 million in revenue. “They normally have more than one office and they need infrastructure. To get to the next level you need to hire well paid management people, and that can put a strain on profits of a company unless they’re well financed, which is unusual for most integration companies, or if they have a solid RMR model,” Bozeman explained. He also noted that Ron Oetjen had already successfully moved IAS past this stage.  

The third stage of growth is at around $50 million. “That’s when you really start to need a CEO and a senior management team made up of VPs that are experienced and are well paid,” Bozeman said.   

“Carey has already been president of Netversant and Siemens. He’s the ideal guy [to shepherd this company along] because he already knows what it’s like to run a company that’s $70 to $100 million or $200 million and beyond [in revenues],” Bozeman said.

“Carey’s a polished, senior level business guy who’s experienced on the large corporate side as well as on the entrepreneurial side. … And with Ron he’s got a super field general  [who brings with him] a strong middle-management team. Put that with Carey’s existing team and you have a nice equation for further success.”

Bozeman said it’s very important that Securadyne has a financial partner that knows the security business. “That’s an advantage,” he said. Pamlico Capital is a $2 billion Charlotte, N.C.-based middle-market private equity group. Pamlico was an investor in Sonitrol, but exited when that company was sold to Stanley Works in 2008.
Not all capital partners understand the security integration business, Bozeman noted.

Of course, Bozeman said, growing a national integration company is not an easy thing to do. “The proof will be in the pudding.”

PSA names new director of education

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05/23/2013

WESTMINSTER, Colo.—PSA Security Network has appointed Barbara Shaw as its new director of education, according to a news release.

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