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ASG Security

ASG makes four buys, details sales-force segmentation plan

Super-regional eyes another market in 2013
 - 
01/16/2013

BELTSVILLE, Md.—ASG Security announced two “year-end” buys in November but made four more purchases before 2012 ended.

For ASG: Another year, another territory

Super-regional enters Louisiana market for first time, buys bolt-on in Charlotte
 - 
11/28/2012

BELTSVILLE, Md.—ASG Security likes to expand into a new territory every year, and 2012 is no different.

Change from ‘protection to connection’ driving values

But RMR, well-managed costs and low attrition remain ‘key metrics’ for success, a panel at ESX says
 - 
07/03/2012

NASHVILLE—Connected services are changing the industry and creating new business opportunities but are also posing some challenges, such as enticing telecom and cableco players into the market, a panel of industry experts said at the Electronic Security Expo here last week.

Talking mobile apps and new entrants at ESX

 - 
Tuesday, July 3, 2012

New entrants into the security industry and mobile apps where major topics of interest at the ESX show in Nashville, Tennessee where Tess, Rich and I spent the last week.

I moderated three panel discussions on three different topics on Tuesday, but both of these topics came up in all three. And they came up in many other educational sessions last week,

I moderated a panel called “Technology Trends Impacting your Business,” with Wells Sampson from American Alarm, David Carter of SNA, and Lou Fiore of AICC.

Much of the discussion centered around mobile apps. Both Carter and Sampson are proponents of offering mobile apps “at every sale.”

The new cableco and telecom entrants, and many traditional security companies, are going to be doing this, they said. You ignore this trend at your peril, they agreed.

However, it’s much easier said than done. To get his sales force on board with this initiative, Sampson took several steps. There was the educational piece, which is ongoing, but he has a staff member calling every customer to ensure that mobile apps are offered at every sale.

In addition, all of his sales people are equipped with an iPad, so that they can easily demonstrate how the apps work.

A person from the audience said that his sales people have this technology at home, and it’s made them better ambassadors for these services.

Several people questioned what the adoption rate is for mobile apps, and Sampson said the projections are admittedly low. He is not concerned with that at this point. He just wants to ensure that these services are being offered, so customers know they’re available.

I have heard figures during ADT investment calls that their new interactive services PULSE offering has an adoption rate north of 25 percent. 

And during a different panel discussion I moderated at ESX “The New Competitive Landscape: Telcos, Cable Companies and Beyond” one of the panelists, Joe Nuccio, CEO of ASG shared an interesting metric.

At ASG, from May 12, 2011 to May 11, 2012, 56 percent of new residential sales opted for “enhanced services.”

Of course, we’re talking about resi and small business sales here, but this trend is applicable to larger commercial and enterprise systems as well.

American Alarm and other SNA companies, and ASG both do a lot of large commercial/government systems, and those customers want mobile apps, Sampson, Carter and Nuccio said.

At the PSA-TEC conference in May, Jim Henry of Henry Brothers/Kratos held up his mobile phone and said: “We’re going to see more changes in the next 18 months in this industry than we’ve seen in the last 10 years.”

ASG ups credit facility to $250m

CapitalSource leads deal; Super-regional expects to make eight to 10 acquisitions in 2012
 - 
04/25/2012

BELTSVILLE, Md.—ASG Security now has a quarter of a billion dollars on hand, thanks to a recent $20 million extension of its previous $230 million credit facility, the company announced April 25.

Talking about new entrants in Dallas

 - 
Tuesday, January 10, 2012

I’m in Dallas at the ESA Leadership Conference and ESI Forum.

If you’re at the event, check out the educational session I’m moderating today. It’s called "What the Arrival of New Industry Entrants Means for your Business"

The panelists are Joe Nuccio, CEO of ASG Security, and John Loud, president of Loud Security. We’ll be talking about  the cable and telco companies that are playing in security now.

There are seven at last count, and they’re not all taking the same approach. We’re going to take a look at who the new entrants are, analyze their offerings and approach, and talk about what traditional security companies should keep in mind as the competitive landscape shifts.

The session begins at 1:45 today. See you there.

ASG acquires two, opens two, goes after national accounts

Super-regional ends year with $7 million in RMR
 - 
12/21/2011

BELTSVILLE, Md.—By wrapping up the year with two major acquisitions that add $615,000 in RMR, opening two new branch offices, and having a plan in place for “significant sales force expansion,” ASG Security CEO Joe Nuccio said the company is ready for “explosive growth in 2012.”

New professional groups launch at ESX

Sales/marketing group and installation/services group both hold first meetings at the show
 - 
06/02/2011

CHARLOTTE, N.C.—Two new groups recently formed by the Electronic Security Association —one for sales and marketing professionals and another for installation and service professionals—will hold their inaugural meetings next week at the Electronic Security Expo (ESX), to be held here June 6-10.
The groups, which will meet on June 8, have attracted more than 250 members so far, according to organizers. The strong response shows that the industry has a need for both the ISP (installation service professionals) group and the SMP (sales and marketing professionals) group, according to the chairmen of the groups.

Goldman invests in security

Seven-year-old lending group likes the space
 - 
02/17/2011

ATLANTA—Goldman Sachs doesn’t have a security investment group, but three members of its seven-year-old Specialty Lending Group—managing director David Miller, director Greg Watts and VP Chris Semple—specialize in the security space.

ASG closes $230m line of credit

Goldman Sachs is new participant
 - 
02/03/2011

BELTSVILLE, Md.—ASG Security closed Jan 28 on a new $230 million line of credit. Lead by ASG’s longtime banking partner, CapitalSource, this round also includes a new participant, Goldman Sachs.
Also participating in the round are previous investors: Bank of America, Citizens Bank, Madison Capital and PrivateBank.

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