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Joe Nuccio

Talking mobile apps and new entrants at ESX

 - 
Tuesday, July 3, 2012

New entrants into the security industry and mobile apps where major topics of interest at the ESX show in Nashville, Tennessee where Tess, Rich and I spent the last week.

I moderated three panel discussions on three different topics on Tuesday, but both of these topics came up in all three. And they came up in many other educational sessions last week,

I moderated a panel called “Technology Trends Impacting your Business,” with Wells Sampson from American Alarm, David Carter of SNA, and Lou Fiore of AICC.

Much of the discussion centered around mobile apps. Both Carter and Sampson are proponents of offering mobile apps “at every sale.”

The new cableco and telecom entrants, and many traditional security companies, are going to be doing this, they said. You ignore this trend at your peril, they agreed.

However, it’s much easier said than done. To get his sales force on board with this initiative, Sampson took several steps. There was the educational piece, which is ongoing, but he has a staff member calling every customer to ensure that mobile apps are offered at every sale.

In addition, all of his sales people are equipped with an iPad, so that they can easily demonstrate how the apps work.

A person from the audience said that his sales people have this technology at home, and it’s made them better ambassadors for these services.

Several people questioned what the adoption rate is for mobile apps, and Sampson said the projections are admittedly low. He is not concerned with that at this point. He just wants to ensure that these services are being offered, so customers know they’re available.

I have heard figures during ADT investment calls that their new interactive services PULSE offering has an adoption rate north of 25 percent. 

And during a different panel discussion I moderated at ESX “The New Competitive Landscape: Telcos, Cable Companies and Beyond” one of the panelists, Joe Nuccio, CEO of ASG shared an interesting metric.

At ASG, from May 12, 2011 to May 11, 2012, 56 percent of new residential sales opted for “enhanced services.”

Of course, we’re talking about resi and small business sales here, but this trend is applicable to larger commercial and enterprise systems as well.

American Alarm and other SNA companies, and ASG both do a lot of large commercial/government systems, and those customers want mobile apps, Sampson, Carter and Nuccio said.

At the PSA-TEC conference in May, Jim Henry of Henry Brothers/Kratos held up his mobile phone and said: “We’re going to see more changes in the next 18 months in this industry than we’ve seen in the last 10 years.”

Talking about new entrants in Dallas

 - 
Tuesday, January 10, 2012

I’m in Dallas at the ESA Leadership Conference and ESI Forum.

If you’re at the event, check out the educational session I’m moderating today. It’s called "What the Arrival of New Industry Entrants Means for your Business"

The panelists are Joe Nuccio, CEO of ASG Security, and John Loud, president of Loud Security. We’ll be talking about  the cable and telco companies that are playing in security now.

There are seven at last count, and they’re not all taking the same approach. We’re going to take a look at who the new entrants are, analyze their offerings and approach, and talk about what traditional security companies should keep in mind as the competitive landscape shifts.

The session begins at 1:45 today. See you there.

ASG acquires two, opens two, goes after national accounts

Super-regional ends year with $7 million in RMR
 - 
12/21/2011

BELTSVILLE, Md.—By wrapping up the year with two major acquisitions that add $615,000 in RMR, opening two new branch offices, and having a plan in place for “significant sales force expansion,” ASG Security CEO Joe Nuccio said the company is ready for “explosive growth in 2012.”

ASG closes $230m line of credit

Goldman Sachs is new participant
 - 
02/03/2011

BELTSVILLE, Md.—ASG Security closed Jan 28 on a new $230 million line of credit. Lead by ASG’s longtime banking partner, CapitalSource, this round also includes a new participant, Goldman Sachs.
Also participating in the round are previous investors: Bank of America, Citizens Bank, Madison Capital and PrivateBank.

ASG plans to 'hit the gas pedal' with new hire

New VP to lead residential sales push
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01/27/2011

BELTSVILLE, Md.—ASG Security has hired a former top Protection One sales executive to fill a new position ASG has created—VP of residential sales and marketing.

ASG moves into new state

Nuccio plans to use company as platform for commercial, gov’t work
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12/06/2010

TULSA, Okla.—ASG CEO Joe Nuccio said his latest acquisition, announced Dec. 3, of TnT Security is “like the Southwest Airlines of alarm companies.”

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