Subscribe to RSS - Don Boerema

Don Boerema

ADT to acquire Devcon Security for $148 million

ADT looking for more acquisitions
 - 
07/31/2013

BOCA RATON, Fla.—The ADT Corp. announced this morning that it plans to acquire Devcon Security from Golden Gate Capital for $148.5 million. The deal—ADT’s first major acquisition since spinning off from Tyco International last fall—brings 117,000 accounts and $3.6 million of RMR. The transaction is expected to close in early August, Naren Gursahaney, ADT CEO, said during an investor call today.

ADT partners with State Farm to promote Pulse

 - 
Tuesday, December 3, 2013

Security companies often use as a selling point the fact that insurance companies give discounts to homeowners who have a security system. But ADT announced this week that it is leveraging that insurance company relationship in a new way: by partnering with State Farm to give that leading insurer’s customers special deals on Pulse. And the customers who get Pulse can also end up with a discount on their State Farm home insurance.

Seems like a pretty smart way to get customers to sign up for a smart home solution—and one that benefits both of these big companies.

Here’s more from ADT’s Dec. 3 release:
 

ADT today announced it is teaming up with State Farm to help its customers better manage and control their homes. ADT will provide special offers on its ADT Pulse home security and automation solution to State Farm customers, who may also qualify for home insurance discounts. The special offer also includes a free in-home security consultation, 24/7 professional monitoring by trained ADT security specialists and custom installation with a six-month money-back guarantee.

… “The average insurance claim for a home burglary or fire can cost thousands of dollars,” said Don Boerema, chief corporate development officer at ADT. “Through home automation capabilities and enhanced security features, ADT Pulse is the ideal solution to help State Farm customers connect to their families and homes to mitigate loss.”

“As the leading provider of homeowners insurance in North America, State Farm has a keen interest in helping customers prevent loss,” said Jack Weekes, operations vice president at State Farm. “By teaming up with ADT and other home control and monitoring providers, we are helping customers protect their family and property in today’s high tech world.”

The deal caught the attention of Insurance & Technology magazine, a business trade publication for insurers, which says in an article that it's "the latest sign that the smart device revolution is poised to shake up the insurance industry." The article wonders if insurers can "find the right tone and offering to capitalize" on the new trend. I'm wondering what other security companies will team up with insurers to better promote their security products.

Barnes Buchanan conference to kick off Feb. 7

 - 
01/29/2013

PALM BEACH, Fla.—The 18th annual Barnes Buchanan Security Alarm Conference is scheduled for Feb. 7-9 at The Breakers resort.

ADT adding remote health monitoring to Pulse

 - 
Wednesday, January 9, 2013

ADT is getting into the health monitoring game.

The company announced this week at the Consumer Electronics Show in Las Vegas that it has teamed with Toronto-based Ideal Life to offer at-home and mobile health management services. ADT will integrate Ideal Life’s health monitoring and information technology into ADT Pulse, which gives customers remote access to home automation and security features.

Ideal Life bills its monitoring system as “proactive prevention” for people managing chronic conditions such as congestive health failure, hypertension, diabetes, asthma or obesity. The system utilizes digital, wireless, secure two-way communication devices to measure and relay information about glucose levels, blood pressure, body weight, oxygen saturation and heart rate.

“Ideal Life’s solutions empower consumers by educating them on the status of their conditions as well as the advantages of prevention,” Don Boerema, ADT’s chief corporate development officer, said in a prepared statement. “We look forward to working with their team to offer these valuable new services to our customers.”

Other monitoring companies have been into remote health management for a while, so it will be interesting to see what kind of traction ADT gets and how soon it will have an impact. But given the company’s size and marketing power, its push into the field will be hard to ignore.

ADT and Southern California Edison provide customers with ADT Pulse

 - 
11/27/2012

BOCA RATON, Fla.—Southern California Edison customers can now use ADT Pulse for home energy management, according to an ADT statement.

ADT CEO: It's not a 'moonshot' to double residential penetration to 40 percent

Naren Gursahaney says it will take effort, expanding interactive home offerings and educating the public and investors
 - 
10/10/2012

NEW YORK—The ADT Corp. CEO Naren Gursahaney has set a bold goal. He wants the newly independent ADT—which began trading on the New York Stock Exchange on Oct. 1—to increase its residential penetration from 20 percent to as much as 40 percent.

ADT adds another to management lineup

 - 
Tuesday, May 1, 2012

More post-split news from ADT: It recently made another management lineup announcement about a new chief marketing officer, Tony Wells. Wells doesn't have a security background—his previous experience has been at companies as diverse as 24 Hour Fitness and Nissan—but is skilled at marketing and communications, according to a news release. This latest ADT announcement follows on the heels of management changes it announced just three weeks ago.

Here’s more from the April 27 announcement, as reported by PRNewswire:

SCHAFFHAUSEN, Switzerland—Tyco International Ltd. today announced that Tony Wells will assume the role of chief marketing and customer officer of The ADT Corporation, to be created upon separation from Tyco later this year.

"Tony's hiring is another example of our commitment to bringing top-tier talent to our management team as ADT prepares to become an independent public company," said Naren Gursahaney, current president of Tyco's ADT North American residential and small business security segment and future chief executive officer of The ADT Corporation.  "Tony brings best-in-class marketing and digital expertise, strong customer engagement insight and a deep understanding of ADT's subscription-based business model. I am confident he will play an integral role in further enhancing our brand and driving our strategies for growth."

Mr. Wells, 47, joins ADT from 24 Hour Fitness, where he served as executive vice president and chief marketing officer since 2007. At 24 Hour Fitness, he was responsible for marketing communications, public relations, oversight of 24hourfitness.com, member services and retail products/services.  Previously, Mr. Wells served as vice president, client services for VISA USA, Inc., where he was directly responsible for global relationship management for HSBC and USAA Banks.  Wells joined VISA USA as vice president, partnership marketing, where he oversaw daily operations and management of Visa's sponsorship, event and alliance efforts. Mr. Wells also held a variety of marketing positions at other major brands, including General Motors R*Works, Mills Corporation, and Nissan North America, Inc.  A former Marine infantry officer, Mr. Wells received a B.S. degree from the United States Naval Academy and a management certificate from Johns Hopkins University.

Don Boerema, who had been serving as ADT's chief marketing officer, has assumed the new role of chief corporate development officer. In this role, Mr. Boerema will be responsible for corporate strategy, market development, business development, mergers and acquisitions and new business units.

Upon separation from Tyco International Ltd., The ADT Corporation will be a leading provider of electronic security, interactive automation and related monitoring services for residences and small businesses in North America. … Headquartered in Boca Raton, Florida, ADT employs 16,000 people at nearly 200 locations.

Small company wins big ADT contract

SSN Staff  - 
10/12/2010

BOCA RATON, Fla.—Quality and competitive pricing helped a small Dallas-based company beat out foreign competition to win a multi-million dollar contract from ADT Security Services, ADT announced Oct. 11.
HyperGraphic Impressions won a contract of up to $12 million from ADT. The contract will result in the production of millions of yard signs for ADT customers. ADT needs more signs because the electronic security giant continues to grow.