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John Loud

LOUD Security: Develop company culture before it develops itself

Events, engagement, teamwork make everyone more successful, John Loud says
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11/19/2014

ORLANDO—At LOUD Security, employees aren’t allowed to bring personal cell phones to work and “Casual Fridays” are sporadic at best.

LOUD Security Systems wins business award

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06/12/2014

KENNESAW, Ga.—LOUD Security Systems was named the 2014 Small Business of the Year by the Cobb Chamber of Commerce at the Chamber’s June First Monday Breakfast, presented by The Atlanta Journal-Constitution, according to a news release.

GELSSA helps kill low-voltage contractor bill

Legislation that would have dramatically expanded the number of contractors eligible to install security and life safety systems has been dropped
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04/15/2014

ATLANTA—The governor’s office in Georgia put the brakes on a bill that would have made more than 9,000 additional contractors eligible to perform low-voltage installations. The bill, which passed the state Senate in February, was blocked before reaching the Georgia House for a vote.

Security industry share of smart home market to be cut in half by 2019, report says

Early mover advantage that security companies now have will give way as telecoms, cablecos gain more market share, ABI Research says
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03/19/2014

NEW YORK—Monitored security companies will stay at the top of the U.S. managed smart home market for the next five years, but their market share will drop more than 50 percent by 2019 as competitors such as telecoms and cablecos leverage their own strengths in the space, predicts a new report from ABI Research.

Low-voltage contractor bill passes Georgia Senate

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Wednesday, February 12, 2014

I reported last week on a bill in Georgia that would expand the number of Georgia contractors licensed to perform low-voltage installations. Yesterday, that piece of legislation (S.B. 294) passed the Georgia Senate by a vote of 53-0. Three senators were not on the floor during the vote.

John Loud, immediate past president of the Georgia Electronic Life Safety & Systems Association, and an opponent of the bill, admitted the outcome in the Senate was disconcerting. But he believes the legislative battle is far from over; he and GELSSA members are now developing a strategy to put the brakes on the bill in the House. “There are seven steps through the House for us to put various stops or blocks to this,” Loud said. “We knew it had been fast-tracked through the Senate, so my original plan was to skip the Senate and get ready for the battle in the House.”

If passed, the bill would permit those licensed as an Electrical Contractor Class II—a high-voltage installation certification—to perform low-voltage contracting, which encompasses fire and security systems, without obtaining the statewide low-voltage license that’s currently required.

Loud says the bill could bring an influx of new contractors into the life safety systems space, and could undo much of the progress GELSSA has made over the past year in promoting legislation that reduces false dispatches. He anticipates that the bill will now be parsed by the Regulated Industries Subcommittee in the Georgia House.

There are two possible compromises that GELSSA would find agreeable, Loud said. One would be to give the additional contractors who would be eligible to install life safety systems a Low-Voltage General (LVG) license rather than a Low-Voltage Unrestricted (LVU). A general license would allow contractors to pull wires but not install, for example, access control or fire safety systems.

The other outcome would be implementing a CEU program and background check that would ensure contractors are qualified to install low-voltage life safety systems.

Loud believes the bill could have implications that extend beyond the borders of Georgia. “It’s vital to get all the folks in Georgia to listen up and understand the impact of this,” he said. “As we all know, what happens in Georgia or Michigan or Pennsylvania can easily be replicated in other states.”

GELSSA to Georgia lawmakers: Table low-voltage licensure bill

Detractors say bill would increase the number of contractors and false dispatches as well
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02/05/2014

ATLANTA—John Loud, the immediate past president of the Georgia Electronic Life Safety & Systems Association, is rallying support against a bill that would dramatically expand the number of Georgia contractors eligible to perform low-voltage installations.

Acquiring thy neighbor?

Best practices according to Jennings, Egan, Loud, Goldstein and Cerasuolo
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07/17/2013

YARMOUTH, Maine—One of the best ways for security companies to build density is to acquire a local competitor, but there also are potential pitfalls when doing business in your backyard, according to five security company executives who have experience with these kinds of transactions.

Enhanced call verification now law in Georgia

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Wednesday, May 15, 2013

“It’s a good day in Georgia.”

That was the reaction from John Loud, president of the Georgia Electronic Life Safety & Systems Association, after Gov. Nathan Deal signed enhanced call verification into law on May 6. GELSSA, with an assist from the Security Industry Alarm Coalition, had been pushing for ECV for years and finally saw it brought to fruition with House Bill 59.

It wasn’t an easy process. As HB 687, the initiative made it through the Georgia House last year and through state Senate committees, but the legislative session ended before the bill could be brought to a vote on the Senate floor, Loud said. Then, HB 59 had to overcome resistance from those questioning the need for ECV.

“Some of the legislators were asking us, ‘Well, if it’s so great, why don’t you guys do it on your own? Why do you have to make it a law?” Loud said.

The explanation comes down to competition, with some alarm companies in pockets of Georgia using ECV—or lack thereof—to their advantage while ignoring the problem of false dispatches.

“They tell customers, ‘We only have to make one call [for police dispatch],’ so people would go against alarm companies that are doing ECV—‘You don’t want to monitor with them, they have to make two calls,’” Loud said. “And now this kind of equalizes it across the board. It’s right for the industry, it’s right for municipalities and it’s certainly right from the taxpayers’ standpoint.”

Law enforcement worked closely with GELSSA on the initiative, with the Georgia Association of Chiefs of Police endorsing ECV. Loud said there were a few initial concerns from the state Fire Marshal’s Office, “but once they understood that this is not about fire, they came on board and supported us right away.” ECV will not be required in the case of a fire alarm, panic alarm or robbery-in-progress alarm, according to the statute.

Loud said success also hinged on “getting the right folks to adopt and carry the bill forward for us.” The legislation was sponsored by state Republican Reps. Tom Taylor, Kevin Cooke and Lynne Riley.

SIAC Director Ron Walters said Georgia is the fifth state to legislate ECV, joining Delaware, Virginia, Tennessee and Florida. The law goes into effect on July 1.
 

Loud Security acquires, gets new office, teams up with builders

New contracts signed with major builders won’t require expensive prewiring and will allow for wireless packages
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10/31/2012

KENNESAW, Ga.—In the past 30 days, Loud Security has closed on three local acquisitions, moved to a new corporate office almost three times the size of its old one, and signed new contracts with national homebuilders who expect to do nearly 3,000 closings during the next

‘Make sure mobile is part of the solution you offer’

Industry experts say mobile apps must be part of a successful security business today
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09/07/2012

A smart revolution quietly occurred this year—one that’s dramatically changing the security industry.

As of February, a Nielsen report showed, about half of all Americans with mobile phones—49.7 percent—now own smartphones. And the number of smartphone owners is rapidly growing.

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