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John Loud

Loud Security hopes to score with baseball advertising

Using a former major league star in TV commercials and running ads on scoreboards, the Georgia company aims to win more customers
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03/07/2012

KENNESAW, Ga.—Take your security company out to the ballgame when it comes to advertising. That’s an approach that Loud Security, a regional based here, is taking this year, and president and owner John Loud suggests that other security companies might benefit from sports-centric advertising campaigns as well.

Loud starts off new year with new acquisitions

The Georgia security company considered a lot of other matches before finding two that really fit
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02/29/2012

KENNESAW, Ga.—In 2011, Loud Security considered making as many as nine acquisitions, but ended up turning them all down. But now, with 2012 barely under way, Loud has made two acquisitions in its backyard.

Talking about new entrants in Dallas

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Tuesday, January 10, 2012

I’m in Dallas at the ESA Leadership Conference and ESI Forum.

If you’re at the event, check out the educational session I’m moderating today. It’s called "What the Arrival of New Industry Entrants Means for your Business"

The panelists are Joe Nuccio, CEO of ASG Security, and John Loud, president of Loud Security. We’ll be talking about  the cable and telco companies that are playing in security now.

There are seven at last count, and they’re not all taking the same approach. We’re going to take a look at who the new entrants are, analyze their offerings and approach, and talk about what traditional security companies should keep in mind as the competitive landscape shifts.

The session begins at 1:45 today. See you there.

AT&T to enter Atlanta security market

The telecom is not yet revealing details of its products and services, but it will reportedly open its own monitoring station
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12/07/2011

KENNESAW, Ga.—The news that AT&T is creating a new Atlanta-based division to offer customers home security and home automation—and that it reportedly will open its own monitoring station—carries some positive implications for local alarm companies, said John Loud, owner of Loud Security Systems, which is based here.

‘Cookie ladies’ sweeten products showcase

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Friday, November 11, 2011

The first night at Honeywell’s First Alert Professional annual convention is traditionally an opening reception with a buffet and casual social networking time.

Well, last night at the start of the 2011 convention that I'm attending here in Scottsdale, Ariz. there was something a little different. After the buffet in a ballroom at the Westin Kierland Resort & Spa—food with a Tex-Mex theme, yum!—everyone wandered over to the nearby hall where Honeywell for the first time decided to put on an after-hours Products & Services Showcase. And the showcase was enhanced by the amazing “cookie ladies.”

Convention attendees—I’m told there are about 700 this year—strolled around watching demonstrations of the latest technology and talking to vendors while sipping wine, beer and other drinks from a bar and also enjoying desserts—some of the most luscious of which were served by two beautiful young women who were literally walking dessert trays.

Dressed in bright red off-the-shoulder dresses, the two looked like Flamenco dancers from the waist up. But their bodies rose out of the middle of round dessert carts that obscured the lower half of their bodies. The round, wheeled carts were skirted with red material so looked like the women’s hoop skirts. The carts rolled along as the women walked, stopping here and there to let people help themselves to the powdered-sugar-drenched cookies spread out on the carts.

The young women were charming and gracious (one posed for a picture with me—the sight has to be seen to be believed—and I’ll get that up on this site as soon as the photographer emails it to me) and convention-goers told me they enjoyed the unique method of serving up something sweet.

One was John Loud, owner of Loud Security Systems and president of the Georgia Electronic Life Safety and Security Association. “In any business, you try to do something different to bring some value in,”he observed to me.

He and others said they appreciated the extended showcase hours to learn about products and services. “You get to spend more time with the vendors,” Loud said. There also was plenty of opportunity to network with others. “It’s a nice social environment,” Loud said.

At the showcase, I got a chance to see for myself something I just blogged about recently: a new system designed to alert homeowners if their windows are unlocked. It was developed by Honeywell and Andersen Corp., of window fame. John Kovach, Honeywell’s global director of marketing for sensor products, showed me how it works on a window, protecting homes from burglars and also winter drafts.

He also showed me Honeywell’s new 5816OD Wireless Outdoor Contact, which the company says “is the only wireless magnetic contact designed for harsh outdoor environments.” Used with a 5800 Series wireless sensor, it can protect outdoor things like detached garages, barns and other areas too costly to protect with a wired solution. “There’s nothing like this in the industry,” Kovach told me.

Stephen Wheeler, president of Holmes Security Systems, told Kovach he’s trying out the product. Holmes, a Fayetteville, N.C-company founded in 1908, has had four generations of the Wheeler family working for it, Wheeler told me. He said the company has been a First Alert dealer for at least a dozen years. That’s one of the things that stands out for me about this convention—how many Mom-and Pop companies are a part of the First Alert Professional program.

Changes underway at GELSSA

The Georgia security association has new director, new initiatives
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06/21/2011

KENNESAW, Ga.—The Georgia Electronic Life Safety and Security Association (GELSSA) saw its membership decline by 60 percent in the last five years, according to John Loud, the group’s president since January.

Loud buys bolt-on in backyard

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10/14/2010

KENNESAW, Ga.—Loud Security, a regional security company based here, made its fifth acquisition of 2010 last week, with the purchase of Helping Hands, a family-owned security company based in Cartersville, Ga.
“This brings 450 accounts, mostly residential with a little commercial, and it’s all right in our backyard, right in our footprint. It’s a wonderful addition,” said John Loud, president of Loud Security.

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