40 under 40: Laura Rose, VP of marketing, Securitas Technology

YARMOUTH, Maine—Laura Rose, 36, is the VP of marketing at Securitas Technology, a provider of integrated security solutions that protect, connect, and optimize businesses of all types and sizes, based out of Uniontown, Ohio. Find out what inspired her to pursue a career in the security industry, what being a "40 under 40" winner means to her, what appeals to her about the security industry, and more. 

SSN: Describe your roles, duties, and tenure at your current job. 

ROSE:  Since entering the life safety and security industry 10 years ago, I've been responsible for developing go-to-market strategies and building marketing teams to deliver commercial growth for the businesses I've served.  Over the past four years at STANLEY Security, now Securitas Technology, I helped to digitize our marketing function, transform our digital client experiences, and drive commercial impact across all key regions globally. In my current role at Securitas Technology, I have the unique privilege of helping to build and launch our new brand and establishing the go-to-market strategy for one of the largest global security integrators in the industry.

SSN: What inspired you to pursue a career in the security industry?

ROSE: I love finding creative solutions to recurring problems. In today's environment of uncertainty in our evolving global world, I feel incredibly fortunate to be a part of the solution. I love being a part of an organization that has thousands of people who wake up every day to help make the world a safer place.

SSN: What does being named a winner of SSN's 40 under 40 mean to you?

ROSE: As a female executive and a mom to four young kids, I hope this award gives others the inspiration they need to pursue their career aspirations without compromising their personal goals or values.

SSN: As a young leader, what appeals to you about the security industry?

ROSE: There are two elements I hold with the utmost value: purpose and opportunity. We spend the majority of our lives at work. I want to make sure the work I'm doing has purpose and meaning. Working in the security industry means I get to join forces with thousands around the world with the sole purpose of helping to make the world a safer place. I'm also a builder. I want to problem-solve and use creativity and innovation to make things better. The security industry affords me both. We are in an industry ripe for disruption. The strategies that worked last year aren't necessarily the same strategies that are going to help us grow. To me, that is beyond exciting!

SSN: With the hiring, recruitment and retention challenges brought on by the COVID-19 pandemic, how can the security industry engage young talent?

ROSE: One of the most admirable things about millennials and our younger generations is their eagerness to make a difference in the world and to find purpose in their work. The security industry is primed and ready to be a space for our younger generations to make an impact. We come to work every day to help make the world a safer place and we use technology and innovation to accomplish our goals. We have all the right ingredients to be the leading industry in recruiting young talent.