ABLOY USA rolls out Channel Partner Program

IRVING, Texas—ABLOY USA, leader in simplifying access control and securing public, private and restricted areas, introduces their new Channel Partner Program, designed to help security integrators expand their product solutions in critical infrastructure markets. The multi-faceted program serves important purposes: to solve evolving security technology and support the needs of critical infrastructure end user customers along with sales expansion and growth objectives of integrators who assist those end users.

“As a channel-driven company, we have successfully enrolled more than 20 U.S. distributors to carry the full ABLOY product line,” Jerry Burhans, managing director, ABLOY USA said in the announcement. “This development provides full coverage of the U.S. market for our security dealers and systems integrator partners. We are now developing industry-leading programs for them, and nurturing the trust of these world-class partners and their customers. The integrators/dealers approved to join this program will be able to purchase our products through the ABLOY distributor of their choice.”

As an ABLOY USA authorized partner, security integrators have several advantages working in their favor. It begins with ABLOY's trusted status in the global security hardware industry and the company's ability to attract knowledgeable sales representatives with years of proven expertise in opportunity-filled vertical markets. There is also a long history of innovation behind the products that provide critical infrastructure protection.

A wide range of electronic door locks, door cylinders, deadbolts and padlocks, combined with ABLOY PROTEC2 and the electronic component of ABLOY PROTEC2 CLIQ, has helped improve access control and the operational efficiencies of critical infrastructure segments.

“Our channel partners also benefit from a comprehensive sales and marketing plan,” Burhans said. “Besides strong advertising and PR campaigns, we exhibit at major trade shows and attend conferences where our representatives generate sales leads. With the product catalogs, marketing collateral materials, and demonstration and product display kits we provide, they now have all the bases covered.”