Acre adopts acre Intrusion branding

PLANO, Texas — Security system provider acre security is rebranding its SPC intruder detection system to acre Intrusion as part of its ongoing effort to unify and simplify its product offerings.

The company said that this rebranding marks a strategic alignment within the company's streamlined branding framework. This approach also includes the acre Access Control and acre Visitor Management solutions, bringing a cohesive identity to the entire portfolio.

Acre’s intrusion detection system (IDS) is designed to be user-friendly and straightforward. The new naming convention, they said, reflects this, simplifying the identification of acre’s solutions. The company notes that each component is crafted for seamless integration while maintaining the features and functionality that the technologies were originally built upon.

"Since its inception, acre has been dedicated to transforming security from a complex challenge into a seamless aspect of our clients' daily lives. The transition to acre Intrusion highlights our commitment to a more modern branding structure that mirrors this mission,” said Mark Roberts, CMO, acre security. “This strategic effort also supports the broader acre security solutions portfolio and ensures that we continue to meet the high expectations of performance and reliability that our customers rely on. Also, it is important to reinforce that this initiative is strictly about the branding and positioning of our intrusion portfolio. No products are being end of lifed. We continue to offer the same comprehensive intrusion portfolio, now unified under the acre banner."