ADI launches new websites

MELVILLE, N.Y.—ADI Global Distribution launched new websites in the U.S., Canada and Puerto Rico to deliver an enhanced online shopping experience. The redesigned sites feature a simple user interface and improved navigation to make online browsing and purchasing seamless for dealers. 

“To help deliver the best user experience to our customers, we incorporated their feedback into the redesign of our sites,” Laura Phelan, vice president of digital experience and digital branch at ADI, said in the announcement. “The website redesign is the first phase in our larger initiative to transform the customer’s digital experience at ADI.” 

ADI’s websites and ecommerce platform, known as the Digital Branch, gives customers access to the full range of ADI products and services. With a mobile-first design, the updated ADI sites feature clean, modern aesthetics on all devices. An updated navigation bar provides quick links to New Products, Services and Deals, and fast loading times offer more efficient browsing. Customers can expect new sections highlighting best-selling categories and top brands, and clear messaging and product organization make it easy to shop online.

“We’ll continue adding new features and functionality to our Digital Branch,” Phelan added, “and make it easier for dealers to access the products, services and support they need from ADI.” 

In a safe and convenient environment, registered customers are able to access and manage their accounts online. Users can log in directly from the homepage to place an order for pick-up and delivery; view order history; check product availability and inventory levels; view pricing; explore shipping options and more. Additionally, the ADI monthly sales flyer is now interactive online. After logging in, customers can click on products in the flyer to see promotional pricing, view details and add products to lists for future purchase.