ADT and Branch Insurance partnering

COLUMBUS, Ohio—Branch Insurance announced a strategic partnership with ADT to offer ADT home security customers discounts on their home and car insurance.

This collaborative effort blends ADT's professional monitoring service for intrusion, smoke, carbon monoxide and flood detection with Branch's instant-pricing model to create “quicker, easier and more affordable insurance for those who protect their home with ADT,” Branch said, noting that customers who protect their home with ADT can now get up to a 29 percent discount on home and auto insurance with Branch.

"The extensive protection ADT provides significantly reduces the risk of loss, which enables Branch to lower premiums for ADT-protected clients," Branch Insurance CEO and Co-founder Steve Lekas said in the announcement. "This partnership helps us to continue providing accessible and affordable insurance to consumers in the moments they need it most."

Jeff Barnes, ADT Director for Affinity Partnerships, added, "There's no substitute for the peace of mind that comes with knowing ADT is protecting your home and the ones you love. Now, with the added benefit of reduced insurance premiums, customers can feel even better about choosing ADT."

Where most traditional insurance companies require customers to fill out insurance applications with hundreds of questions, Branch said it has developed a way to bundle home and auto insurance with just two: name and address: “Now customers can bundle their insurance in as little as 30 seconds. Branch believes in the power of preparedness, and now looks to incentivize clients to equip their homes with additional security measures, helping them to be better protected from life's uncertainties.”

Learn more about this partnership at here.