ADT's second-tier designation and congratulations to SafeStreets, USA
By SSN Staff
Updated Wed May 1, 2019
BOCA RATON, Fla.—Over 23 years ago, ADT launched its Authorized Dealer program with the simple premise of creating a synergetic relationship between ADT and independent security integrators that could expand ADT's reach into the market, while at the same time, helping security dealers all over America build their businesses. Since that time, changes and advancement has taken and will continue to innovate in home security and automation; however, the program's focus remains the same: to “grow ADT's business and the business of ADT dealers, while helping to protect the things customers value most,” as stated in an email SSN received from ADT.
To reward and incentivize ADT's most successful dealers with benefits and privileges beyond that of a standard Authorized Dealer, the company recently established a second-tier designation—ADT Authorized Provider—within the indirect channel that offers unique marketing opportunities to elite performers. Dealers who have met specific qualifications and reached significant milestones with the program are eligible, in addition to:
• Generating 50,000 purchased alarm accounts per year for two consecutive years; and
• Having a minimum company annual revenue of $100 million.
Congratulations are in order to SafeStreets, USA for becoming the first ADT Authorized Dealer to reach the status of ADT Authorized Provider, who consistently deliver one of the highest home-automation installation rates in the program with a Net Promoter Score of over 75 percent.
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