ALCEA, Mid-Atlantic Representatives announce regional security partnership

IRVING, Texas—Global security systems provider ALCEA has announced that Massachusetts-based Mid-Atlantic Representatives will act as its Eastern Seaboard sales agent, effective Nov. 1, 2024.

Founded in 1992 by President David Lund, Mid-Atlantic Representatives is an independent regional firm that represents companies in 12 states from Maine to Virginia, including metro Washington, D.C.

ALCEA, the new reference brand for ASSA ABLOY in global critical infrastructure, offers a comprehensive assortment of high-security hardware solutions, software and access management systems.

Jerry Burhans, managing director of ALCEA, believes it will be an ideal match as Mid-Atlantic’s team has deep expertise with the latest locks and access systems after working with various electronic locking hardware manufacturers for the last 15 years.

“Mid-Atlantic has a solid reputation for providing their customers with outstanding service,” Burhans said. “As a company, they fit very well with our critical infrastructure program agenda. David Lund and his team of professionals are very familiar with our products and will help us in our efforts to listen to the voice of the customer and respond with the best solutions.”

ALCEA’s key management and access control systems, as well as its security hardware, locks, and devices, can be customized, digitalized and integrated to enhance security and operational efficiency.

Jack Bollus, Mid-Atlantic’s general manager, says this plays to his firm’s strengths. “We have a team of seasoned sales professionals with extensive backgrounds in the physical security industry. Our decades of experience allow us to provide water, energy, telecom, and transportation sector clients with unparalleled knowledge and support,” he explained. “This deep-rooted expertise truly sets us apart in the critical infrastructure market.”

Bollus added that Mid-Atlantic’s experience with electronic locking hardware manufacturers has helped provide their diverse customer base with a wide range of needs including locks, access control, and security/fire systems.

“It is our responsibility to educate customers and assist them in finding the best available answers to their security application challenges,” he noted. “Leveraging this expertise, we aim to position ALCEA and its ASSA ABLOY product portfolio as a premier access management solution. Some of our clients have already implemented ASSA ABLOY products and are benefitting from their reliability and advanced technology.”