ASG COO moves to SecureNet

LAKE MARY, Fla.—Bill Rose, formerly ASG's chief operating officer, is now the COO for SecureNet Technologies, a software company based here that provides a platform for various security devices in the home.

Rose will be looking into new products and technologies, and overseeing the new integrations into SecureNet's platform, he told Security Systems News.

“One of the big things that I bring to SecureNet is having 30-plus years working … in the security field, specifically in selling similar products that SecureNet offers,” Rose said. He will give insight to SecureNet's design teams on both consumers' interests as well as those of security companies, he said.

SecureNet specializes in the connected home, Rose said, integrating with ZigBee and Z-Wave products including some DIY. “The security piece is still the center and really the foundation of our offering, while … the home automation side is probably more convenience-based,” he said.

ASG and SecureNet are similar, both being sales focused, he said. “The difference really is that interaction [at SecureNet] is more at a corporate level … as opposed to the end user [level].”

SecureNet stands out with its “direct integration into professional monitoring stations' automation platforms,” Rose said. SecureNet's app interacts with central stations by allowing end users to cancel an alarm or update their contact information.

Rose pointed to the company's “white label approach” as another differentiator; that each app is custom-designed to be “fully and exclusively branded with our partners' branding.”