Axis, I-View Now team up on hosted video offering

By way of a partnership with Axis Communications, cloud-based video verification service I-View Now is expanding its hosted video offering to include both cloud-hosted and central station monitored video with the release of its I-View Cloud service.

I-View Now made the announcement today in a news release. “Cloud stored video has matured as a service and product offering and coupling those benefits with central station monitoring is a true game changer,” Larry Folsom, president of I-View Now, stated in the news release.

The pairing of the cloud solution with Axis' IP cameras offers customers a video monitoring service with the added security of central station backing. The video is streamed to the cloud then supplied to the central station for professional monitoring.

Just more than a week ago, at Affiliated Monitoring's Security Summit '13, I had the privilege of meeting Larry Folsom after hearing him speak as a panelist about sales strategies for video verification offerings, which continue to move on a trajectory toward broader, more mainstream adoption.

One of the overarching points Folsom emphasized in that panel was the importance of determining and then targeting a specific market for which a given video verification service or platform is best suited. He's practicing what he preaches. Judging by the company's statements, the I-View Cloud seems ideal for small businesses with low camera count sites, especially franchises with multiple locations (the release points specifically to gas stations, convenience stores and retail outlets). As with any cloud offering, the advantages are obvious: less reliance on less reliable forms of local storage for video clips.

In the coming days I plan to follow up in greater depth on some other RMR sources within the I-View Now cloud offering, including VSaaS, guard tours and video alarm verification from one installation.