Barcode Automation’s business jumps as it gains market share

January 30, 2003 WINTER SPRINGS, Fla. - Vehicle access control company Barcode Automation recorded a 61 percent increase in business in its previous fiscal year, a pace company officials expect to continue as it gains additional market share. Much of the company’s growth can be attributed to an increasing footprint of dealers and integrators selling its bar code decals and readers. Over the past year, Barcode Automation saw its coverage in the United States increase by 50 percent as additional dealers and integrators came onboard to sell its products. “We cover more space than we did before,” said Reece Porter, director of business development for Barcode Automation, a company founded in 1997 by Doug Jarrett, its chief executive officer. “When we started, the dealers were smaller. Now, we’ve attracted a lot of attention from even the major integrators.” Barcode Automation offers two types of products, the barcode decal and corresponding reader. When affixed to a vehicle, the bar code decal serves as an access control tool for entry into parking lots and gated communities equipped with barcode readers. Other applications include toll roads, industrial sites and government facilities. Company officials intend to increase its presence in more markets this year. While it already has a good reach in Florida and much of the East Coast, Barcode Automation plans to broaden its presence in market such as California, Texas and other Northwestern states. According to Jim Pope, director of operations at Barcode Automation, one item that sets the company apart from other barcode companies is its focus on the security market. “Our barcode readers don’t read barcodes on paper or packing boxes,” said Pope. “We read barcodes for vehicle identification.”