Corporate Security Advisors elevates Bethany Hiitola to CMO and partner

CHICAGO—Corporate Security Advisors (CSA), a management consultancy specializing in designing and implementing business-driven security programs, has announced the appointment of Bethany Hiitola as chief marketing officer (CMO) and partner.

With a proven track record of elevating global brands and driving strategic growth, Hiitola will play a critical role in strengthening CSA’s market presence and expanding its influence as the trusted advisor for corporate security leaders.

Hiitola brings over 25 years of leadership experience in marketing, brand transformation, and strategic communications, with a proven ability to align corporate identity with business objectives. Before joining CSA, she led global brand realignments, digital strategy, and enterprise-wide marketing initiatives at CommScope, ARRIS, and Motorola. Her expertise in brand storytelling, integrated marketing, and executive communications will be instrumental in strengthening CSA’s presence and driving meaningful engagement with security leaders.

"Joining CSA at this pivotal time is an exciting opportunity," Hiitola said. "With security playing an increasingly critical role in business success, I look forward to contributing to CSA’s mission by aligning security strategies with business priorities in a meaningful way.”

CSA CEO Jeremy Baumann highlighted the impact of this strategic appointment.

“Bethany is a dynamic and results-driven marketing leader whose vision and expertise align perfectly with CSA’s strategic direction,” he stated. “Her deep understanding of brand strategy and market positioning will be a key driver in expanding CSA’s influence and reinforcing our role as the go-to security advisory firm for leading organizations. We are thrilled to elevate her to the role of chief marketing officer and partner.”

Hiitola’s appointment comes at a time of significant growth for CSA, as more organizations recognize security as a fundamental business priority. In her role, she will focus on enhancing CSA’s brand presence, expanding its reach in key markets, and deepening engagement with corporate leaders navigating today’s evolving security challenges. With a strategic focus on emerging industry trends, she will help CSA develop innovative security strategies that adapt to the evolving business landscape.