CTA selects Microsoft as cloud platform for all-digital CES 2021

ARLINGTON, Va.—The Consumer Technology Association (CTA) announced it has selected Microsoft as its technology partner for the first-ever, all-digital CES 2021.

“CES is a truly global event, unique in its scale and audience diversity,” said Karen Chupka, executive vice president of CES. “For an all-digital CES, we sought a platform that allows attendees from around the world to participate easily and securely.”

Microsoft will provide solutions, support and the underlying cloud technologies that will enable the all-digital event platform for CES 2021, the world’s most influential technology event, happening Jan. 11-14. The event experience will use Microsoft Azure, Microsoft Teams and Microsoft Power Platform to deliver an exhibitor showcase, media events, conference programming, networking events and more.

“After a rigorous search process, we selected Microsoft for its technical expertise, global scale and experience in creating compelling digital event.” said Gary Shapiro, president and CEO, CTA. “Microsoft is a global innovation leader and longtime supporter of CES. We look forward to working with them to bring CES 2021 to the world.”

CES 2021 will bring together the entire global tech community to connect and collaborate. Attendees will have a front row seat to the latest technology breakthroughs. Global brands and startups will launch the latest cutting-edge products. Thought leaders will share ideas that will shape the future.

Microsoft Corp. Executive Vice President and Chief Marketing Officer Chris Capossela added, “Digital events are an opportunity to re-imagine what’s possible. By harnessing the power of the Microsoft cloud and broader partner ecosystem—we’re excited to help CTA transform CES into an all-digital event. From hosting our own global, virtual-only events to empowering our customers and partners in leading theirs, we have a lot of learnings to share and look forward to creating an event full of the compelling experiences that people have come to expect at CES.”