Gallagher Security adds Harding, Parcell with mission to drive marketing innovation

HAMILTON, New Zealand—Security manufacturer Gallagher Security has announced the appointments of Tom Harding as head of digital and Hugo Parcell as head of brand and creative. 

Harding joins the team with an ambitious mission to develop new digital experiences for Gallagher’s customers, partners, and prospects. Before joining Gallagher, Harding served as co-founder and CEO of Mish Guru where he led market activities and grew the New York-based sales and marketing teams.

Having worked alongside clients such as McDonald’s, Coca-Cola, Lululemon, and Spotify, Harding brings a deep understanding of customer centricity to the role and is motivated to implement innovative ways to connect Gallagher with its growing customer base.  

“Gallagher has really ambitious goals for growth, and I think it's clear to everyone that the foundations to enable this are already in place,” Harding said. “It’s just a matter of putting those puzzle pieces together and communicating that vision with our customers so we can deliver more value and drive expansion in the process. It’s a huge opportunity, and it’s what I’m most excited about in starting this new role.”   

Parcell agrees with Harding and brings an equally enthusiastic outlook to his new role.

“The Gallagher story is such an inspiring one,” he elaborated. “To be a family-owned business with local roots in New Zealand and be a global player with big ambitions at the same time is a unique position to be in, and it’s a big part of what attracted me to the role.”  

Parcell began his career at JWT advertising agency in London managing marketing campaigns for Mazda, Berocca, and InterContinental Hotels Group. Following a move to New Zealand, he continued his advertising career working on accounts including Spark, Optus, Red Bull, Partners Life, and more.

Most recently, Parcell served as marketing director at Power Farming, demonstrating a wide range of brand experience across industries, an asset he believes will serve him well at Gallagher. “We might be in the security business, but our solutions empower a variety of verticals and I’m excited to bring that kind of customer perspective to our team,” he noted. 

Chief Marketing Officer Merv Williams sees Harding and Parcell as strategic appointments that will progress Gallagher’s innovation evolution. “Our solutions are world class, our research and development teams are world class, and we’re prepared to show the world that our marketing is in the same league,” he said. “Tom and Hugo are going to help us shape Gallagher's global narrative, and I’m super excited to count their successes along the way.” 

Both Harding and Parcell are based in Hamilton, New Zealand, at Gallagher Security’s global headquarters. When they’re not building brands and digital experiences, both can be found outdoors with their families enjoying New Zealand’s many beaches and rolling landscapes. 

For more information visit https://security.gallagher.com.