Genetec unveils new state-of-the-art Experience Center in Sydney

SYDNEY—Genetec, a technology provider of unified security, public safety, operations, and business intelligence solutions, has unveiled its new office and state-of-the-art Experience Center, located in Sydney, Australia.

Named SYXC, the new Experience Center is located within Sydney’s Tech Central precinct at 477 Pitt Street and features innovative solutions from Genetec and its large ecosystem of industry-leading technology partners. The new facility will serve as a hub for Genetec partners and customers located in the ANZ (Australia and New Zealand) region. SYXC is the latest addition to the company’s existing Experience Centers in Montreal, Paris, London, Mexico City, Washington D.C., Dubai, and Singapore.

The Hon. Anoulack Chanthivong, New South Wales Minister for Industry and Trade, joined Pierre Racz, president, Genetec Inc.; Michel Chalouhi, Genetec vice president of global sales; Andrew Elvish, Genetec vice president of marketing; Daniel Lee, Genetec managing director of APAC; and George Moawad, Genetec country manager of Australia and New Zealand, along with Invest Quebec and other dignitaries for the unveiling. Genetec partners at the launch included Convergint Technologies, Fortis, and ACG Integration.

Chanthivong congratulated Genetec on the opening of its new Experience Center and for choosing Tech Central as the base for its Oceania headquarters.

“This is another vote of confidence in NSW as the premier destination in Australia for global businesses to invest and grow. Tech Central is Australia’s largest technology and innovation hub, and we welcome Genetec to its growing community of members,” he said. “Fostering innovation growth through international collaboration, partnerships, and cutting-edge technology is critical to future proofing the state. We welcome the Genetec commitment to creating jobs and investing in NSW and look forward to working with them to lock in future growth.”

“Genetec is investing significantly and playing a lead role in supporting Australian and New Zealand private sector organizations and government agencies to strengthen and bolster their physical security operations,” Lee noted. "With the opening of the Sydney Experience Center, Genetec is continuing to expand its global footprint to give channel partners, technology partners, and end users an opportunity to experience first-hand the innovative technology and solutions that Genetec has to offer.”

The state-of-the-art Experience Center will operate as a fully functioning Security Operations Center and include an Internet of Things (IoT) wall, providing an immersive experience for customers in any industry to see how Genetec solutions can directly enhance their security and operations. Other features include a training center and a modern workspace to accommodate the fast-growing Genetec ANZ team.

“Genetec will showcase video management, access control, license plate recognition, security and communications management, and secure cloud services to protect people and places. We encourage organizations interested in viewing the innovative physical security technology and solutions in action to contact us for a personalized tour,” Moawad added.