ISS is growing, expanding and rebranding
By Martha Entwistle
Updated Tue April 22, 2014
ISS is growing, expanding and rebranding
Integrated Security Systems of Miami is getting ready to add 10,000 square feet of space to its headquarters here.
“We're growing into new territories, but our back office and design center [work] is all done here,” Jeff Nunberg, ISS CEO said.
“We're finalizing plans with the architect now,” Nunberg said. “In ten months we should have the new space.”
In business since 1962, ISS is a PSA Security owner, that does CCTV, fire, access, and life safety and mass notification systems. It specializes in design-build projects and has in-house engineering, consultation, AutoCAD, construction and service departments.
ISS has two branch offices and employees “stationed throughout Florida and the Carolinas,” he said. ISS has more than 70 employees; its revenues exceed $20 million,
The company is also getting a new look. ISS has a new logo that was designed by a student.
Nunberg said he'd spent two years and “tens of thousands of dollars” hiring professional ad agencies to design a logo for his business, but he was not happy with any of the designs.
“I wanted something that hit me emotionally,” he said. “Something iconic, so when you see it, you know it's us.”
Last November, Nunberg spoke to fashion students at a Florida art college about running a business, as a favor to his cousin who works at the college. “While I was there I asked if they had a graphic art department and she said yes.”
Nunberg ended up sponsoring a logo contest. Tiffany Campos, the student-designer of the winning logo received a $1,600 scholarship, and ISS finally got a logo that Nunberg is excited about.
The logo will figure prominently at ISS's expanded office, on its new Web site, its 60 vehicles, all of its literature and lapel pins and “other trinkets we give out,” he said.
It's a big project and it's “reinvigorating employees,” he said. “Change is good.”
“At the end of the day, we're a service company and it's hard to copy our model, what we deliver,” he said. However, he believes the logo will “help my business stand out even more,” Nunberg said.
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