Nortek Security & Control rebrands to Nortek Control

CARLSBAD, Calif.—Nortek Security & Control LLC has rebranded to Nortek Control, noting that the name change “comes at a time where the business is evolving from a manufacturing-focused company to delivering technology solutions.”

With headquarters in Carlsbad, the over 700-employee company has a large portfolio of brands covering a variety of business lines, including security, control, power/AV, access, health & wellness, and analytics. While Nortek Control is still heavily invested in the security market, being able to encompass all of its brands under a new, modern and simplified name will provide ease and clarity as the company looks towards the future.

“Rebranding the company to Nortek Control was a necessary and exciting transition as we continue to see growth and technology innovation throughout the brands we represent,” said Nortek Control President and CEO Chris Larocca said in the announcement. “The evolution of the company involves a key focus on analytics and machine learning, which we are excited to bring to every market we address.”

Nortek Control has been driving new technologies for more than 50 years, and has design centers and manufacturing plants throughout the U.S., Mexico, Asia and Europe.

 “I’m proud of the solid foundation that we have built as a company and I’m excited to take our customers with us on this journey as we further advance and enhance our brands into the future,” added Vice President of Marketing at Nortek Control Richard Pugnier. “Our customer-minded mentally hasn’t changed. Our rebranding simply allows us to meet the needs of the modern market and deliver next-level solutions to our customers and partners around the world.”

With the recent rebranding, Nortek Control said it will add a new layer of technology innovation and advanced analytics throughout its portfolio of brands and set itself apart from the competition by delivering solutions with a high level of intelligence that customers truly appreciate.