Pixim signs technology deals with manufacturers

February 20, 2003 MOUNTAIN VIEW, Calif. - Three years after first developing technology that provides better picture images for the camera market, Pixim has announced that five camera manufacturers plan to incorporate its D2000 Video Imaging System in their next generation of security cameras. The agreements with JVC, Silent Witness, Pelco, Everfocus and Baxall, a European camera manufacturer, represents a coup d’etat for Pixim as it secures its first in what is expected to a series of deals with camera companies. “From our perspective, we look at the product line-up and we say ‘wow, we’ve really lined up the best’,” said Rob Siegel, executive vice president of Pixim. The first roll out of new products featuring Pixim’s D2000 Video Imaging System, a combination of software and chip technology, is expected to hit the market over the next few weeks. Pixim’s system uses digital imaging technology to provide better picture quality and incorporates both NTSE and PAL formats. While Siegel was unable to say how the different manufacturers intend to incorporate the technology into their camera lines, he said some manufacturers plan to use it in multiple products. “Each company has its own product plans,” said Siegel. “We know one customer that has plans to put it in six different product lines, ranging from $160 to $300 in price.” The anticipated benefit to systems integrators is quicker product turnaround from manufacturers and less expensive cameras with better picture quality.