SecurTek offers sky miles
By Leif Kothe
Updated Wed August 20, 2014
Having written a report this week about SentryNet's latest campaign to encourage dealers to add accounts and sell new services (while giving them the chance to earn tickets to a cruise), I came across news of another monitoring company making it a bit easier for dealers to do their jobs.
SecurTek, based in Yorkton, Saskatchewan, is offering customers air miles through a recently unveiled partnership with AIR MILES Reward Program. When customers sign standard monitoring contracts, they can now top-up their loyalty rewards tally to earn miles, according to a company statement.
New customers can earn 50 reward miles upon signing a 36- or 60-month contract, and then can earn an additional 50 reward miles on their contract anniversary date if they remain SecurTek customers.
Whether at events put on at industry tradeshows or through promotional campaigns, central stations go to great lengths not only to make dealers feel appreciated but to ensure they're equipped with the knowledge they need to thrive in the current climate. It's no surprise. In a boundary-less, IP-based environment where more and more centrals are looking to vault from regional players into national ones, competition is going to increase. As a result, central stations are going to explore new ways to engage dealers and stand out against competitors.
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