Seven-minute abs...
By Martha Entwistle
Updated Fri March 27, 2009
Nice presentation by Mike Jagger on marketing for the alarm industry. He's big on quality over quantity, providing exceptional service rather than competing on price (he calls it the race to the bottom). He knows his way around Power Point (or dare I hope, Keynote), too.
The light's a little off, but this is worth watching if you're an independent installer:
Wanna chat with Mike and some other good thinkers in the industry? Finish your Thursday night at ISC at the Treasure Island casino bar. It's a casual gathering, but you need to have your nightcap somewhere, right? 10 p.m., Thursday night, see you there. It's nice and open and not as loud as some of the night-clubby type places.
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