Home Tags Big Mac

Tag: Big Mac

Monitoring Matters

Big

April 3, 2019Ginger Hill

Confession: When I was a kid, I ate way too many cheeseburger Happy Meals and played countless hours with Ronald McDonald, that purple lad, Grimace, and the mysterious masked Hamburglar on the old-school playground of yesteryear at McDonalds. This trip down memory lane leads me to what “Mickey D's,” as I affectionally call the fast-food restaurant, is super-sizing on today — machine learning via the acquisition of Dynamic Yield, a Tel Aviv startup that provides algorithmically...

big data, Big Mac, customer experience, Digital Yield, geofencing, McDonald's, Ronald McDonald

Read Full Articlered right arrow icon