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Icontrol's new CMO aims for 'frustration-free' customer experience

May 6, 2015Amy Canfield

REDWOOD CITY, Calif.—Icontrol's new chief marketing officer wants to ensure that consumers and dealers have an all-around “frustration-free” experience when interacting with the company.Letha McLaren, recently promoted from Icontrol vice president of product management to CMO, told Security Systems News that managing that smooth relationship is utmost on her mind in her new role.“It comes in many forms. For consumers it's about looking at the simplicity … of devices within...

Corey Gates, iControl, Letha Mclaren

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