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NFSA up in the air

October 13, 2011Tess Nacelewicz

A new educational campaign by the National Fire Sprinkler Association intrigued me because the organization is targeting the traveling public to push its message about the need for home fire sprinklers—and taking to the skies to do it. The Patterson, N.Y.-based NFSA is running an ad in the October issue of AirTran's in-flight magazine, Go, about the issue. It depicts a sweet little boy sound asleep in his bed. The words above his head say: “You'll sleep soundly tonight knowing that your...

Go, John Viniello, National Fire Sprinkler Association (NFSA)