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Summer sales: If you can't beat 'em, join 'em

November 18, 2010Tess Nacelewicz

LANCASTER, Pa.—Select Security, a super-regional based here, facing competition from big national summer-model companies, tried an experiment this past summer doing what the big boys do. Tired of seeing out-of-state companies bring in their college-student summer sales staff to sell alarm systems in his backyard, Select Security owner Patrick Egan went to Utah, where most of the summer model companies are based. There, he recruited his own sales staff of college students to go door-knocking...

door-knocking, Patrick Egan, Select Security, summer sales, summer-model