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On The Editor's Desk

How not to use the Internet

August 11, 2010Martha Entwistle

Obviously, the Internet is an important business marketing tool. Whether you're a social media advocate or not, I don't think anyone believes you can just ignore the Internet as you go about building your business. You need a web site. Preferably one that doesn't make you look horrible. Even better if someone can find it when they're googling the kind of search term that would likely lead them to your business. It's nothing more, on some level, than a Yellow Pages ad, back in the day (why they...

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